The philosophy change applied to the Xperia XZ2 seems to have no effect – at least for the moment. Sony's latest quarterly results, corresponding to its first fiscal quarter of 2018 (April-June), reflect a significant decline in the revenues and profits of the telephony division.

Specifically, the sale of smartphones fell by 27% over the same quarter of the previous year . Similarly, profits went from 3,600 million yen (positive) to losses of 10,800 million yen.

https://hipertextual.com/analisis/sony-xperia-xz2

The Japanese company recognizes a reduction in sales in Europe and Japan his native country. However, it positively assesses the cost reduction applied to its smartphone division .

Sony does not expect the situation to improve throughout 2018 . His forecast for the rest of the year is that revenues will be reduced by 5% and the division's losses will double. A desperate situation.

Spiral of death?

Despite efforts to reverse the situation with the new Xperia XZ2, Sony's figures reflect widespread pessimism surrounding its division of smartphone . The situation is reminiscent of what other major manufacturers such as HTC, BlackBerry or Nokia have known in the past. The difference, however, is that the sale of smart phones represents a small part of all of Sony's business, ie financial services, video games, music and other types of business. 39 electronic devices.

to a greater or lesser extent, financial health . The group results reflect positive accounts, with 5% more revenue and 24% more profits during the first fiscal quarter compared to the previous period –