Peter Moore, tattoo enthusiast and former Sega, Microsoft, and Electronic Arts executive is returning to the gaming industry. Moore announced on Twitter on Wednesday that he joined engine maker Unity Technologies to lead its sports and live entertainment division as senior vice president and general manager.
Moore, 66, had spent the past four years in the dream job of a sports enthusiast: managing director of Liverpool Football Club, his favorite team since childhood. During his tenure, the Reds won the Premier League in the 2019-20 season, their first league championship in 30 years. The club also won the UEFA Champions League title in 2019 (and the Super Cup after that), as well as the FIFA Club World Cup in 2019.
It’s not the biggest news of the day, but I’m delighted to report that I’ve joined the incredibly talented team of @ unity3d as SVP and General Manager of Sports and Live Entertainment. Nice to meet so many friends from the industry as we work on some really cool stuff. More soon…
– Peter Moore (@PeterMooreLFC) January 20, 2021
Prior to that, Moore spent a decade as an executive at Electronic Arts (with time as COO and President of EA Sports). Upon joining Unity, Moore will reunite with John Riccitiello, who brought Moore to EA in 2007 when he was CEO. Riccitiello is currently the Managing Director of Unity.
A personality and well known to longtime video game fans, Moore is also remembered as the president of Sega of America when the Dreamcast launched in 1999 (and, less fortunately, the guy who had to announce the untimely demise of console).
Subsequently, he joined Microsoft’s Xbox division, where he is best known for ensuring Halo 2November 9, 2004, launch date with a tattoo on his right arm.
While Moore still shyly answers questions about the ink, its continued existence is still unconfirmed.