[ad_1]
The French car group PSA Group announced Tuesday the resumption of the sale of cars in the United States under the Peugeot brand.
"Our decision to bring Peugeot back to North America is the culmination of years of studies and research to determine which of PSA Group's brands would best meet the needs of its customers in this market," he said. said Larry Dominique, President and CEO of PSA North America. "We are taking a pragmatic approach to entering the North American market and are confident that, from the broader revolution of" mobility services "currently underway, to more fundamental models of retail, service, financing and logistics, we will continue to build our plan on cautious and scalable solutions. "
Carlos Tavares, CEO of the PSA group, is quoted by News from the automobile as having chosen Peugeot as PSA's return mark for its "strong growth". The executive said that Peugeot would relaunch its brand in a "frugal, conservative and profitable" and market vehicles from several European and Chinese markets. Such models would be subject to the multi-year certification process required for companies to be allowed to sell cars in the United States.
The vehicles that will be built in the United States and the way Peugeot vehicles will be distributed are not yet finalized, although a decision on this is expected for the middle of the year. PSA Group confirmed to The reader in 2018, it has 15 US states and four Canadian provinces for the sale of its vehicles, all of which are an important part of the new car market and which, crucially, favor imports.
[ad_2]
Source link