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The European Tour and the PGA TOUR today ushered in an important new era for world golf with the historic announcement of a strategic alliance.
This historic agreement will see the two great circuits of golf explore all facets of collaboration, working together on strategic business opportunities, including collaboration on global media rights in certain territories.
This will go through part of the deal which sees the PGA TOUR acquire a minority stake in European Tour Productions (ETP), the European Tour’s media production company, which produces and distributes content internationally.
The tours will also work in partnership on a number of other areas, including global programming, prizes and play opportunities for respective memberships. Further details on these areas will be announced in due course.
One element of the partnership that can be confirmed today is the fact that PGA TOUR Commissioner Jay Monahan will serve on the European Tour Board of Directors.
Keith Pelley, Managing Director of the European Tour, said: “This partnership is a historic moment for golf and a fantastic opportunity for the European Tour and the PGA TOUR to explore ways to come together at the top of our world. sport and work in unison for the benefit of professional male games.
“Today’s announcement is the formalization of a closer working relationship between the Tours in recent years. It was one that crystallized earlier this year when Jay and I were part of the task force that featured representatives from the Four Majors and the LPGA, a group that helped shape the rest of the golf calendar for 2020 at an unprecedented time.
“We shared the challenges of working for a year that neither of us could have imagined and we found definitive synergies in many areas of our respective circuits. This gave us the impetus to move forward together and arrive at this momentous announcement that we are making today.
Jay Monahan, Commissioner of the PGA TOUR, said: “We are delighted to announce this further strengthening of our partnership with the European Tour, and we look forward to working together for the benefit of professional men’s football and golf fans around the world. whole. . “
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