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MILAN – Benetton, the youngest sibling behind United Colors of Benetton, died at the age of 74, the company said last week.
Benetton, father of four, died In the city of Treviso in northern Italy
With his brothers Luciano and Gilberto and his sister Giuliana, Carlo Benetton founded United Colors of Benetton in 1965 in Ponzano Veneto, a village in northeastern Italy
From 1965 to 2000, the company gained popularity thanks to the daring advertising campaigns of Italian photographer Oliviero Toscani, such as a poster of 1989 on which was a black woman who was breastfeeding. a white baby
But for more than a decade, the brand has been affected by the decline in sales
In 2017, after heavy losses, Luciano Benetton, 83, announced that he was coming out of retirement to resume
In an interview in November 2017 with the Italian daily La Repubblica Luciano Benetton said that attending the fall of the United Colors of Benetton was "intolerable suffering".
He cited too far from the appearance of the company's signature as one of the reasons for the company's woes and promised to revive the brand to its former glory. – AFP
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