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Netflix opted for the rights to the memory of Phil Knight Shoe Dog and put Frank Marshall to produce a biographical film about the co-founder of Nike.
The People c. OJ Simpson authors Scott Alexander and Larry Karaszewski write the script.
Published for the first time in 2016 and translated into 40 languages since Shoe Dog tells how Knight, who will produce the film with Marshall, borrows $ 50 from his father in the early 1960s and runs into to setbacks. ruthless competitors and hostile bankers when he turned Nike into a multi-billion dollar training shoe and into a sports equipment company.
In a statement, Knight said, "I'm looking forward to working with my friend, the great Frank Marshall, by bringing my story and Nike's story to the screen." Was delighted with the welcome that my book has received and I think we can explain my journey and the story of Nike to an even wider audience together with Netflix. "
Scott Stuber, Head of Netflix movie group, commented: t be more excited to do Shoe Dog with Phil Knight, one of the world's business icons and a great storyteller. Phil has created a brand and a company that has become so much more than the swoosh. Through innovation, passion and trial and error, Phil has created something that has become a part of our culture. We can not wait to share this with the world. This project also gives us the opportunity to expand our relationship with world class writers Scott Alexander and Larry Karaszewski. They are fantastic collaborators and we are lucky to have them work with us, Frank and Phil and this project. "
Marshall adds:" Since our collaboration on Back To The Future [during the production of which Marshall and Knight met] and being a runner myself, I've always been fascinated by Phil's story and how the company was born. It's an amazing tale about what the path to success really looks like, with its mistakes, its struggles, its sacrifice and even its luck. It's about knowing how a business can grow with the right people, dedication, belief in the power of the sport and a shared mission to build a brand that will change everything. "
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