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Mark Zuckerberg testifying before a joint Senate Committee hearing on the judiciary and trade in April
Photo:
Leah Millis / REUTERS
The global The theme of "The Facebook Dilemma" – an aggressive, indignant and enlightening parade presented by "Frontline" – is the wonderfully amoral way that a social media site has turned into a socio-political evil. But what the viewers will also feel is a feeling of something else – something that is quite relevant in the situation: Mark Zuckerberg is the company's worst spokesperson in the history of US companies. If he told you that the sky was blue, you would wonder what his agenda was.
The dilemma of Facebook,
Monday at 21h, Tuesday at 22h, PBS
And this is the innate sense of glory of Mr. Zuckerberg that perfectly reflects his company, as described by a team of "Frontline" composed of journalists, Anya Bourg and Dana Priest, and James Jacoby, director, scriptwriter, producer and presenter of the film. Mr. Jacoby answers all the difficult questions and appealed to a group of eight former senior Facebook officials to address his concerns, ranging from hate speech to Russian electoral interference to Facebook's alleged complicity in the Genocide of Rohingya Muslims in Myanmar to his weapon by the likes of the strong Filipino man Rodrigo Duterte.
He was also "given" – he said it clearly twice – five members of the senior management of Facebook to answer his questions. The fact that they disappear like deer in Mr. Jacoby's lighthouses is revealing: their answers are at best stuffed, and the defensive posture they adopt, as well as their obvious fear, indicate a company unable to cope with the corruption or fighting it accompanied his absolute power in the social media market.
There are not many TV channels that really need to be "to see", but "Facebook's dilemma" is eligible. The first part, broadcast Monday night, deals with warnings that were issued early on the dangers that Facebook has exposed to democratic institutions. Part 2 on Tuesday deals with the company's response, or lack of it, to accusations that it allowed "false news" and the disruption of electoral politics. It is no small matter that the program clarifies crucial questions about Facebook – algorithms, for example – so obscure for so many. Or that he tells so briefly his very troubling story.
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