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Many consumers want to make sure they’re buying Canadian dairy after the new United States-Mexico-Canada Agreement was announced.
The trade agreement will allow American dairy to compete in three to four per cent of the Canadian dairy market.
Dairy Farmers of Canada Vice President, David Wiens, says Paramlat Canada has committed to putting the Dairy Farmers of Canada’s blue cow logo on Lactantia’s and Beatrice’s milk and cream products within the next three to four months.
“There’s a whole story which goes behind that logo which reflects how the milk has been produced. There’s very high milk quality standards in place in Canada, we have food safety in place, care for animals, care for the environment, there’s no production hormones used in the production of that milk, and those things are all really important to a Canadian.”
Wiens says, the blue cow logo means the products are 100 per cent made from Canadian milk.
In a statement, Parmalat says all milk currently available in Canada comes exclusively from Canadian farms, and Lactantia and Beatrice are no exemption.
Other businesses using the Dairy Farmers of Canada logo include Tim Hortons and Dairy Queen.
Wiens adds, it’s encouraging for their industry to see the support coming from Canadian consumers and businesses.
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