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"It's disappointing, the practice of" Come on my site, keep it, keep clicking, keep spreading this information as fast as possible, "she says.
BAKER. Mitchell Baker, executive chairman of Mozilla, will speak at the forefront of the 2018 edition of the annual Web Summit Technology Conference in Lisbon on November 6, 2018. Photo by Patricia de Melo Moreira / AFP
Mitchell Baker told the Lisbon Web Summit how "… the most important uses, the biggest companies, the biggest commercial uses, are integrated systems that look like dependencies".
"It's disappointing, the practice of:" Come to my site, stay there, keep clicking, keep spreading this information as quickly as possible … ", she added.
"It sounds a lot like an addiction, it sounds a lot like pulling the slot machine," said Baker, president of the open source technology innovator.
"The ease with which so many of us can resort to anger and violence is disappointing, so it is indicative of a somewhat disappointing element about humanity," she said. she added.
Mozilla, which developed the Firefox web browser, derives its revenue from advertising, like many other online businesses, and Baker admitted that this arrangement was embarrassing.
But Katharina Borchert, director of open innovation at Mozilla, told AFP: "Advertising is still the model that feeds the vast majority of the Web, so we are not opposed to advertising or advertising. monetization of content. "
But she added: "We want to find a better balance between user agency, autonomy on the data and security of the users, possibility of monetization".
Firefox holds 5% market share of online browsers, far behind the market leader Google Chrome, with 60%, according to industry analysts Statcounter.
But he is trying to develop a number of features to distinguish him from the competition.
They include an anti-tracking feature to appeal to Internet users eager to register each move by Internet giants for advertising purposes. – Rappler.com
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