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THR 33rd The iteration of the iconic Air Jordan shoe line was recently launched in the country, promising "absolute lock and flight" thanks to the FastFit technology on which it was built.
Declared as bringing the comfort, performance and style of the shoe to a whole new level, the Air Jordan XXXIII highlights the commitment of Jordan Brand in the continuous evolution of the basketball shoe.
Like all Jordans since the XXX, this year's Jordan sneakers feature subtle design touches from the past.
The tightening system window mimics the original Air window and the use of "Nike Air" on the heel tab is a reflection of the III, IV, V and VI.
The huge tab is also used for the Jumpman logo in the same way that the designer of the show, Tinker Hatfield, debuted with the logo of the III.
The distinctive Jordan brand technology stays at the bottom of the shoe, with the XXXIII's Flight Speed technology (now made with the same carbon fiber plate as the Nike Zoom Vaporfly 4%) and the Nike Zoom unit. Air.
Under the vault a circular cut reveals the mechanism of FastFit and how it tightens and relaxes.
FastFit's operation is as simple as "pull and go".
The loops on the tongue and heel facilitate penetration through the clamping system that activates its cables with a single pull of the strap to the forefoot, creating a complete lock 360 °.
To eject the lock, pull on the side buckles to release the cables.
"Theft has always been part of our DNA. Our team examined the design of utility-driven space flight suits and used it as a source of inspiration for the making of the tennis shoe, "said David Creech, Vice President of Design from Jordan Brand, about the model inspired by the Air Jordan XXXIII.
The Air Jordan 33 "Future of Flight" colorway was launched in the country on November 2nd at Nike Park, Nike Forum, Titan, The Athlete's Foot and Sports Central stores. It is sold at the price of P9,895. – Michael Angelo S. Murillo
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