Coca-Cola to help fight diabetes, obesity problem, but that's not all the change

SINGAPORE: Despite the problem of diabetes and obesity in Singapore, the United States and in other parts of the world, The Coca-Cola Company will always put its classic Coca-Cola in its formula original – with all the amount of sugar. [19659002ThisisthecaseforthreehundredteaspoonsandJamesQuinceypresidentandtheofCoca-Cola'smanagementhasadvisedconversionsthat"thereisaprobleminthebalanceddiet"

The Singapore guideline on daily intake of added sugar is not to exceed 10 teaspoons.

For a 330 ml canned beverage, that equates to the 12 percent sugar cap, including Coca-Cola, agreed to meet in 2020 in a pact with the government.

READ: 7 major soft drink manufacturers in Singapore to reduce the sugar content in beverages

And for "a large part of the population", this suggestion The content is not a problem, said Mr. Quincey. But he admits that beverage companies like his have been too slow to offer consumers a wider range of healthier options.

Coca-Cola makes up for lost time by focusing on our products, innovation, making smaller packages and diversifying the portfolio into new beverages.

"This is not perfect, but we are very clear now about what we must do, "he added. This includes the launch of sugar-free tea products and a "big push" with its Coke No Sugar cola.

"Obviously, some people have to take more action than others, which is why we are investing heavily (in the new cola)," Quincey said, adding that the product is growing "double-digit all over the world, including Singapore."

THE SUGAR TAX "DOES NOT HELP"

taxes on sugar, however, because they think the manufacturers are not doing enough.This could also be considered in Singapore.

And the likely result of such a tax is that sales would drop, admitted M Quincey, who asked if the goal of "helping people rebalance their consumption"

"I think the data coming out are (showing that) very narrow taxes on a few categories in the context of food and beverages There is a recent study on the California tax, and what it shows, of course, is this: "There are many other options for people who are not effective," he said. -he says. Sugary soft drinks have fallen. But people have bought other foods and drinks, so their total calories have increased. So, it's not going to help solve it. "

The solution, he added, would involve" many stakeholders, "including manufacturers playing their part." We embrace this idea. We want to help solve this problem while allowing people to enjoy tasty drinks.

SECRET COKE INGREDIENT

It has been said that Coca-Cola's formula The cola, which was invented in 1886 in the US state of Georgia, is probably the secret most closely guarded in the food and beverage industry

And the way M Quincey described how he was left to testify so much. "There is a secret ingredient, there is a secret recipe, and it is kept in a very large safe," he says with a smile, when asked.

Although he had worked in the business for more than two decades, he stated that C & # 39; s only after he became his CEO last year that & # 39; 39, it was said the secret, in the manner of cape and sword.

"We are making a special trip to the secret place where we have this huge piece of cube fortress," he said.

There is a binder with the files. And all this is written in old typists and doodles on it … And you have to sign the register, (stating) I walked in this day and I read that bit.

Signatures "going back decades" are still there on the page, and the record shows that only "a few dozen people" have known the secret in the long history of the company.

Although he calls this "part of the magic" of the company, some may wonder if Coca-Cola is perfectly drinking, with YouTube videos showing even how the soda can be used to scrub the toilet.

When asked, he said, "Anything, be it Coca-Cola" If you want a simple experience, grab a lemon, squeeze a little juice lemon and try it with an orange, or try it with pineapple juice.You will find that all these liquids, in the end, will wipe out everything.So, drinks are completely safe to consume. "[19659003] Watch Full Interview on Conversation With here. New episodes every Thursday at 8:30 pm SG / HK