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Coinciding with its 30th anniversary Discovery Channel's popular Shark Week annual review will feature a series of companion magazines.
The three magazines will be
published in collaboration with Topix Media Lab Publishing, a New York-based publisher specializing in unique themed topics, such as Women's Health & # 39; s Yoga
and Newsweek are special commemorative issues.
The numbers are available in newsstands or online at onnewsstandsnow.com.
Shark Week will start on July 22nd.
Shark Weekly Magazines Will Feature Three Titles: Discovery: Sharks-The Definitive Handbook 100-page Collector
photography and facts about animals ; Discovery: Shark Week-Sharks The Ultimate Handbook a backstage issue featuring deep-sea diving in shark culture, including news about the
latest species to discover and expert commentary; and Discovery: shark week: sharks! For Kids featuring games and activities to engage the youngest shark fans.
From
Today, Discovery: Sharks-The Definitive Handbook was already sold out online. Each of the retail issues from $ 9.99 to $ 10.99.
Unique Commemorative Magazine Problems
have long been a staple of magazine stands. In recent years, they have become a way for brands to expand their audience through audiences and deepen revenue streams by capitalizing on a single event.
or cultural trend – from the death of a celebrity to the royal wedding.
Often, the costs of publication exceed the cost of a traditional publication. In addition, it redirects readers to digital
content.
Some outlets are tackling this popular avenue in a new and inventive way.
Earlier this year, Moviebill & n
bsp; published a special memorial journal Avengers AR which had members of the public engaging online. The number was sold in theaters within 48 hours.
Moviebill reports that the problem came out to 1 million moviegoers and soon counted 2 million analyzes in its AR content. Two weeks after the publication of the issue, the company was
still receiving reader scans.
The company also published a number for Jurassic World: Fallen Kingdom with numbers planned for another summer
blockbusters.
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