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Social media is the most important component of your digital marketing campaign. So, how are you nurturing it?
october
22, 2018
5 min read
Opinions expressed by Contractor contributors are their own.
Social media is the most important component of your digital marketing campaign. According to the Pew Research Center, social media adoption by American adults has grown from 5 percent in 2005 to 69 percent today, making it the best way to reach your target audience.
Related: Why Digital Marketing Is Not Overrated
The challenge, though, is that everyone is aware of this fact, so how do you stand out from a very saturated crowd? The answer to the social media platforms: Facebook, YouTube and Instagram.
Mari Smith and Facebook
Mari Smith has loved Facebook, Facebook Twitter Facebook LinkedIn Facebook Twitter Facebook LinkedIn Social Media
Smith's top three YouTube recommendations for Facebook success in 2018 are:
Use video. It does not matter if the video is live, recorded or slideshows; just use movement which will catch the eye, so people will stop to learn more. Also, create episodic content, which means going live or posting videos on the same day and time each week.
This will be the chance of your video being featured on Facebook Watch, which will dramatically extend your content's reach. Smith also recommends the video tool of choice.
Use Facebook Messenger marketing. This expanded tool can bring content to your inboxes, but this recommendation comes with a caveat: Do not forget the human element. If you only deliver sales and marketing pitches, you will lose your audience.
Participate in Facebook Groups. These have been around for a while, but this is a Facebook page. Use groups to create a fan page, build a community and engage your target audience on a deeper level.
Facebook: Do not use the "boost" button too often or you will appear amateurish. Instead, use Ads Manager for 90 percent of your marketing budget, and Boost for 10 percent, to gain a higher ranking with the marketing algorithm.
Related: 7 Facebook Messenger Marketing Strategies You Can Try Today
Derral Eves and YouTube
According to DreamGrow, YouTube currently ranks in second place among social media platforms, based on monthly active users.
Darral Eves is one of its most prolific ones, with over 32 billion views of his own work and his clients' videos. He won 2015 Webbys' "Ad of the Year" award for his Squatty Potty viral video campaign.
Eves offers an entire library of videos on how to be successful on YouTube; the videos can answer most of your technical questions. In a recent interview with Carlos Gil, Eves shared his top tips for YouTube success.
Keep it authentic. Do not pretend to be someone you are not hearing from. Be true to yourself to fully engage your viewers.
Hook them quickly. Capture your audience's attention from the first seconds of being energetic and excited. If you do not do this in the first few moments, we will move to the next clip. Also, keep your energy high throughout the entire presentation to keep them engaged.
Find a mentor. To truly become skilled at YouTube, find someone who is willing to show you the process. Save yourself time and stress by asking for help.
Sway Media and Instagram
Instagram has been active, is moving into third position on social media platform rankings, according to DreamGrow. Sway Media is a company that has grown this growth into a massive success. A recent Nasdaq article stated, "Sway Media has disrupted the digital marketing space by utilizing Instagram influencers to skyrocket their customers' Instagram accounts, and ultimately boosting their sales."
The inexpensive marketing Instagram offers a significant return on investment. Nick Ravid and Drew Lauinger, I have been with Nick Ravid and Sway Media founders, and they offered the following recommendations for Instagram success:
Content is king. A good advertisement posted by 50,000 people.
Be consistent. Posting frequently used to be somewhat important when Instagram's algorithm is chronological, but with the algorithm's change, posting regularly is now essential.
Related: 8 Actionable Instagram Marketing Tips
Follow the trends. Instagram influencers know how to quickly amass active accounts. Closely watch these influencers and mimic their tactics until they are played out.
Bottom line
Facebook, YouTube and Instagram are excellent marketing channels for audience engagement. Instead of developing your own learning curve, click here.
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