Fox transforms a Shake hut into Bob's Burgers to feed the hungry Comic-Con – Adweek

Dozens of movies and TV shows will be looking for fans at San Diego's Comic-Con, which kicks off Thursday. But only one of them associates with Shake Shack to play their appetite and their attention.

Fox celebrates the 150th episode of his animated comedy Bob 's Burgers, as well as the show' s movement. Fall on Sunday at 8:30 pm, teaming up with Shake Shack for a Friday activation day with actors and producers from one of the restaurants in the hamburger chain in San Diego.

That day, the network will use a bus Bob's Burgers Meet the participants of the San Diego Convention Center at Mission Valley Shake Shack (located at 675 Camino De La Reina in San Diego), which will introduce the 39 Branding Bob's Burgers / Shake Shack on the restaurant's patio. Fans will also be able to take shareable photos of themselves sitting at the counter of Bob's Burgers

A rendering of the Shake Shack / Bob's activation of Friday's Burgers [19659002] Fox

In tribute to the "burger of the day" "Running gag, the creative team of the show worked with Fox to create an exclusive burger of the day" Can I Have Your Slaw-tograph "which will be offered on Friday: a cheeseburger topped with American cheese, pulled pork BBQ, pickles, jalapeno and shallot salad Fox will provide 500 free meals – the burger of the day, fries and a drink – to hungry participants From the Comic-Con.

"For the superfan, it's almost as close to being in an episode as possible," said Shannon Ryan, CMO, Fox Television Group

The Creator and executive producer Loren Bouchard will be present, as well as several members of the cast, including H. Jon Benjamin (Bob), Dan Mintz (Tina), Eugene Mirman (Gene), John Roberts (Linda), Kristen Schaal (Louise) and Larry Murphy (Teddy).

This is what the daily burger will look like "I can have your Slaw-tograph".

Fox [19659006] While Fox was looking for an ideal Comic-Con activation to celebrate the movement of the time slot and the 150th episode of the show, "given the name of the series and the" hamburger of the day "It was easy to look for Shake Shack was a perfect partner in the hamburger industry," Ryan said. "We are two bold brands that like to mix things up a bit. And with Shake Shack opening a new location near the Comic-Con madness, we all realized that it was a win-win for both companies. "

This is the first off-site Comic-Con activation for the network." There's more to it than just around the convention center, so we thought fans would enjoy a nice, air-conditioned bus trip. for this experience of Bob's Shake Shack, "said Ryan

of a great Fox campaign to try to grow the audience of Bob's Burgers for Season 9 this fall, as the show moves to its new time slot, between The Simpsons and Family Guy.His first season on Sunday, September 30th will be the 150th episode of the show

"We are big Bob fans" "Burgers," said Laura Enoch, director of the brand, Shake Shack. "When you collaborate with a partner as inspiring as the creative team of Bob 's Burger, this brings a new level of sophistication. excitation to the process of development. "

There are currently no Fox's partnership expansion project with Shake Shack. Be open to teaming up with the brand again.

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