While the four weeks of the World Cup and the heatwave have combined to bring British cinema to a difficult time, a recovery is underway, thanks to the arrival of Mamma Mia ! Here we go again landing in theaters a week after incredibles 2. Many smaller cinemas only play these two movies, while multiplexes give them a significant number of screens.
The Mamma Mia! Following reached a British opening of £ 9.74 million, the fourth largest of the year up to now after Avengers: Infinity War, Jurassic World: Fallen Kingdom and Black Panther. The sum compares to a start of £ 5.21m, or £ 6.59 including previews, for the original Mamma Mia! in July 2008, when tickets were significantly cheaper. This film became a word-of-mouth success, eventually winning £ 68m – 13 times opening weekend figures.
Despite some decent critics, including a five-star rave from Mark Kermode to the observer, and a warm-hearted reaction (7.3 / 10 to IMDb), few are waiting for Here We Go Again to deliver a run too robust than its predecessor – Mamma Mia! still second in the 11th week of the British box office
Second runner-up: Incredibles 2
Down only 28% since opening, the Incredibles 2 delivered solid revenue in the second week £ 6.80m, bringing the British total after 10 days to £ 22.4m. This has already exceeded the cumulative total (18.8 million pounds sterling) of the other edition of Pixar in 2018, Coco.
The Incredibles 2 took a faster start than Finding Dory (20.3 million pounds after two weekends) and Inside Out (17.0 million pounds, also after two weekends). He remains behind the pace of Pixar's Toy Story 3 box office, which rose to £ 39.8m after two weekends, en route to a total £ 73.9m.
Incredibles 2 does not currently face much competition for the family audience – unless you count Thomas & Friends: Big World! Great adventures! The film, which landed in eighth place in the British table on the weekend – and it enjoys a strong appeal for adults.
With the children separating for the summer holidays, the competition for the family audience will intensify this weekend with the Transylvania Hotel 3: A Monster Vacation, followed by Teen Titans Go! In the cinema a week later. However, major animation studios such as Illumination Entertainment (Despicable Me) and DreamWorks Animation have no film for this summer – good news for Indestructibles 2.
The Anomaly: Spitfire [19659002] According to comScore's official chart, the Spitfire documentary landed in eighth place with £ 211,464 from six cinemas, offering an average of £ 35,244 on the site. Nearly £ 210,000 of this total was earned in previews – largely since the release of the event in 228 theaters last Tuesday. Do not remove anything from the success of this event, but the weekend escalates for the more concentrated regular version.
£ 40m Shot: Jurassic World: Fallen Kingdom
The £ 618,000 weekend pushed Jurassic World: Fallen Kingdom to £ 39.7m, and the dino film will certainly pass £ 40m this week. In doing so, it will become the fourth film this year to take the course, after Avengers: Infinity War, Black Panther and Peter Rabbit. The Greatest Showman, which was released in December, has reached £ 42.2m of its total of £ 46.9m during 2018. The movie operators are hoping that Mamma Mia! Here We Go Again and Incredibles 2 will also reach £ 40m.
In 2017, only five titles (Star Wars: The Last Jedi, Beauty and the Beast, Dunkirk, Me, ugly and wicked 3 and The Guardians of the Galaxy Vol 2) 40m during the calendar year , although Paddington 2 joined them in January. Mary Poppins, Fantastic Beasts: The Crimes of Grindelwald and The Grinch. It is not inconceivable that we can watch £ 40m success at the British box office this year
The Market
Thanks to the arrival of Mamma Mia! Here we go again and a strong hold for the Incredibles 2, the British box office is up 37% over the previous session, which was in turn 133% the previous weekend. Thus, after a difficult period in late June and early July, cinemas are back in business.
But champagne can stay a little longer on the ice for cinema operators. Despite the massive revenue injection of Pixar superheroes and Abba-warbling sun lovers, the weekend's box office remained down 11% on the same session in 2017, during which Dunkirk dominated a market less than £ 1m. July 2017 simply offered a lot more strength in depth.
Here We Go Again and Incredibles 2 will no longer make every effort with the arrival Wednesday of Mission: Impossible – Fallout, the sixth episode well reviewed in the spying franchise. Hotel Transylvania 3 will join the party Friday
The 10 best films in the UK, July 20 to 22
1. Mamma Mia! Here We Go Again, £ 9,735,931 from 702 sites (new)
