Senheng and Lazada at the head of a sales revolution – Nation



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Kuala Lumpur, November 1, 2018 – With the Seamless 2.0 concept opening new business opportunities on the horizon, Senheng starts the month of November by taking a step ahead of the pillars of online business Lazada for 11.11 Shopping Festival.

With free delivery throughout the store, discounts of up to 50%, amazing flash deals and 5% wallet discounts, Senheng also offers a 100 RM discount for all Samsung TVs to 50 lucky attendees , as well as a 58-inch Samsung TV gift worth RM379.99. .

All these incredible offers will eventually lead to the Lazada 11.11 Shopping Festival, a 24-hour shopping extravaganza offering offers as low as 0.99 RM, 200 000 RM free gifts and 10 000 Surprise Boxes containing products of different brands up to 70% off. stocks last.

Night owls will enjoy the lowest prices of the year among more than 50 brands on November 11, from midnight to 2 am. Early risers can enjoy Flash Vouchers starting at 8am as well as "Slash It and Shake It" sessions throughout the day.

All this is part of Senheng's retail transformation as part of its new seamless business concept. This new phase marks a renewed commitment by Senheng to provide customers with better information, convenience, added value and an ultimately improved shopping experience by aligning online, online and mobile shopping activities with customers. consumer buying preferences.

With the migration of offline customer traffic to online, retailers need to strengthen their game to innovate and create a strong and consistent online and offline presence to provide customers with a seamless and seamless shopping experience. more personalized.

This is the main reason for the partnership with Lazada: expanding borders to tap into the younger and emerging segment whose shopping and purchasing behavior has evolved.

Senheng also offers another RM200 instant discount with the HSBC Credit Card Installment Plan. This promotion is open to HSBC or HSBC Amanah credit card holders who spend a minimum of RMB2000 in a single transaction and convert their purchases into fixed monthly installments as part of the HSBC or HSBC Amanah credit card installment plan. the Senheng website.

A free RM300 voucher is also available to Citi PlusOne card members when registering for the Citi PlusOne program and when they have spent a total of RM750 in a single transaction via a Citi credit card.

By focusing more on easy payment systems, Senheng also allows customers to pay via Aeon Easy Credit. It includes an interest-free phased payment for 12 months on some products only, while other products remain at 1%. Even the IPP offers up to 24 months with zero interest, a great example of how Senheng makes an extra effort for its customers.

"It's always about customers" is one of Senheng's main beliefs. In terms of customer loyalty, Senheng is committed to providing customers and members with more value in a business environment that they love and appreciate. In the end, it's about creating personal relationships with customers; by transforming them themselves into an ambassador of the brand.

This is the case with the Senheng PlusOne loyalty program, which offers special benefits such as extra warranty, free delivery services for purchases over RMB 500, exclusive birthday coupons, members' day promotion, special offers members and many more, to reward customers for their long-standing support.

The sales targeted by this year's 11.11 Shopping Festival are US $ 2 million (8.4 million rand) for the Senheng official store in Lazada, while Senheng aims to raise 50 million rand. After last year's 11.11 million rupee win, Senheng begins this year's festivities with the certainty that his association with Lazada would generate even more hype and revenue for a prosperous curtain closer in the final quarter. of 2018.

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