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The Singtel Group has launched the PVP eSports Championship, a multi-league and regional league, with the Razer gaming equipment company. This aims to grow its gaming and digital content business in Asia Pacific, with Optus and its regional partners Airtel, AIS, Globe and Telkomsel.
The list of strategic partners for the first VP eSports Championship, to be held in Singapore from October 5 to 7, including Blizzard, Garena, Mineski Group through MET, Secretlab and Aftershock PC. Through the league, the group will organize eSports activities and deliver content, while leveraging its combined mobile customer base of more than 600 million people in the region. It will also leverage its telecom assets and partnerships to gain a share of the electronic sports industry.
The PVP eSports championship in Singapore is supported by Singapore Tourism Board and Singapore Press Holdings is its official media partner. During the press conference, Arthur Lang (second photo left), CEO of Singtel International Group, said that electronic sports are becoming more and more common, and should be included in the Asian market. Games 2018 in Jakarta in August as a demonstration sport and to be considered a possible medal in 2024 Olympic Games in Paris. E-sports represents a new form of entertainment and sports content for the Millennials, a group that the phone companies want to target.
"With eSports, we can generate new forms of content for our subscribers. We have content channels such as TV and OTT to distribute the content. That's what we want to continue to engage our customers, "Lang said.
He added that Singtel is also reaching out to the community via mini-tournaments, like JCube's which will focus on FIFA.
Telco releases a page from the book of Indonesians and the Philippines, going on a hunt to form a local electronic sports team and finally having them represented in Singapore.
Lang said that the electronic sports event "is not a single thing" and that Singtel wants to build a community around her. It also aims to establish a brand association between consumers Millennial and Singtel with its telcos partners, as well as capture their attention with interesting content and network reliability.
"Electronic sports are focused on building communities. We think that with Singtel in Singapore, it will be a good place to create this ecosystem. We do not want to control the whole system, but we want to call on partners to build it, "he added.
Although he does not have the expertise in electronic games or sports, Singtel engages consumers through the group, such as its HOOQ on-demand streaming service, as well as its TV platforms, and is able to take advantage of its position as a provider of network to offer mobile broadband or gaming plans, as well as prepaid plans throughout the group.Lang said that for regions outside the six countries where the group is present, he seeks to work with third party to distribute game content.
Lang refused to disclose the monetary investment in the tournament when Marketing as well as the estimated revenues that Singtel and the associates expect to obtain of the PVP eSport Championship
In the meantime, Hilmar Hahn, Associate Director of Product Marketing, Razer, Marketing ] will provide the material for the tournament as well as the prize money. He also plans to capitalize on his fan base in the region and social networks to create a hype for the new tournament.
The latest initiative comes more than a month after the group signed an agreement with Razer in May to encourage strategic collaboration. the high-growth sectors of electronic payments, esports, gaming-related digital media and telecommunication services across South East Asia. The group and Razer will build on each other's strengths and capabilities to engage consumers and the public in the region and develop the vibrant ecosystem of e-sports.
The two companies plan to jointly organize activities such as regional invitations. . The two companies are also exploring the development of telecommunications and digital media products and services related to games such as broadband plans, mobile services and esports for customers.
Min-Liang Tan, co-founder and CEO of Razer Sport is a "rising force" in entertainment, eclipsing even movies and music. Meanwhile, Carrie Kwik (third photo left), executive director of attractions, entertainment and tourism development, said the PVP eSport Championship will provide regional eSports fans with another compelling reason to visit Singapore. It will also strengthen Singapore's status as a hub of sporting events in the region.
"We are also counting on expanding our range of quality events and will strengthen Singapore's reputation as an entertainment destination." ] What will it take for Singapore to become an electronic sports center?
Lang says Marketing that to succeed in the digital world, it is necessary to collaborate with as many possible partners in the ecosystem and to take advantage of the assets and the assets of each one. "I think it really takes the whole ecosystem – the phone companies, the distributors, the tournament organizers, the publishers and the game developers – we, as a Singtel, also need to cultivate the talent to create the Ecosystem, "said Chin Chin, general manager of Taiwan, Hong Kong and Southeast Asia, according to Blizzard Entertainment. The electronic sports scene in South Korea. South Korea has managed to establish itself as a powerhouse in e-sports with the support of the government and the development of local talent. This has paved the way for the future of electronic sports in South Korea.
Ronald Robins, CEO and founder of the Mineski Group, also agrees with Chin, adding that it is equally important to benefit from parental support for the conversation began on the development of local talent and the transformation of Singapore into an electronic sports center
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