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Online TV, film and video content spent in seven major Asian markets grew 8% in 2017 to reach $ 10.2 billion, according to the independent Media Partners Asia research and consulting firm. MPA).
Asia Video Content Dynamics analyzed content expenditures in India, Indonesia, Malaysia, South Korea, the Philippines, Thailand and Vietnam and found that the overall incremental growth of video content for pay TV was 38% and for online video of 30%. The largest increases came from India where video content budgets climbed 14% to reach $ 4.2 billion in 2017. This was due to pay TV, but MPA noted that the number of video content increases has risen by 14% to $ 4.2 billion. investment in content on the online video market in India was growing rapidly. the trend is expected to continue in the coming years
In South Korea, video content investments increased by 7% in 2017 to approach US $ 3.0 billion. However, the MPA expects growth to accelerate as China "finally lifts its ban on Korean drama, film and talent," investing in online video content also beginning to to accelerate
. Said Stephen Laslocky, vice president of the APM. "Pay TV content costs in the markets studied grew by 5%, led by India and Korea and boosted by local entertainment and sports."
"Investments in free content grew by 6% in 2017. The investment in content on the air is largely attributable to Korea, the Philippines, Thailand and the United States. 39, Indonesia, thanks to local entertainment.The film production budgets in the studied markets are up 10%, pulled by Korea and India.
"Video investment online is increasing rapidly by nearly 80% in 2017. Increasing competition increases the cost of online video content Rival platforms produce and acquire local series and films, particularly in India and Korea. We expect investment in online video content to increase in emerging markets of Southeast Asia, particularly in Indonesia and the Philippines.
Overall, dramas generate audience share in the markets "- for example, Korean dramas throughout the region and Indian dramas have performed well in Indonesia, Thailand and Vietnam. It has also been found that sport is very popular throughout the region.
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