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They are just jeans, but when Meghan, the Duchess of Sussex, decided to don a skinny black pair of Outland Denim when she visited Dubbo in the New South Wales area with Prince Harry, she could not not know what effect that choice would have.
Or maybe she did.
In any event, according to Outland Denim founder James Bartle, this decision means that Australian society will employ up to 30 new seamstresses, rescued from human trafficking and sexual exploitation, to work in their company. Cambodian production house.
According to Bartle, as soon as Meghan Markle was photographed, traffic on the website grew by 3,000% and Harriet jeans were exhausted within 24 hours, leaving a sizeable waiting list in their wake.
Outland Denim is not the only brand to feel the impact of the Duchess's decision to wear sustainable and ethical fashion brands during the Royal Tour in Australia, Fiji, Tonga and New Zealand.
With the help of her close friend and renowned fashion designer, Jessica Mulroney, she was photographed wearing Rothy black flat shoes, made from 100% post-consumer plastic water bottles, in Sydney and in Melbourne; the Veja V-10 wild rubber sneakers that she wore for a day on the port; Pineapple's summer dress from the eco-cool Reformation brand that she wore while on leave on Fraser Island; and Stella McCartney's durable marine cape dress and Ecksand jewelry sourced from ethical sources that she wore at the Opening Ceremony of the Invictus Games. All brands would have felt the Meghan effect and many quickly sold.
Bartle says that the type of exposure to ethical and sustainable brands will have a significant impact, making them aware of the general public in a way that other campaigns or endorsements can not.
"With Meghan's choices getting this level of visibility and the seemingly ethical and sustainable sales, ethical and sustainable ideas may no longer be a good idea for idealists, nor a niche, but a viable fashion proposition. and very exciting that could potentially change a woman's life. a lot of disadvantaged people for the best. "
The Duchess has also done her part to lead the world to Australian and New Zealand fashion brands.
The Australian designer based in Paris, Martin Grant, was a big favorite, Meghan having chosen a summer dress, a trench coat and a trapeze dress for many events. while famous Australian stylist Dion Lee has gained even more fans when she wore one of the earliest versions of her folded sail dress. New Zealand stylist Karen Walker has also received royal approval. Meghan was seen wearing her sunglasses, earrings and checkered trench coat at her first stop in New Zealand.
It was not just about big brands: the straight-cropped dress worn on her first day in Sydney came from the Karen Gee brand and she chose the rings and necklaces from Sydney-based jewelry designer Natalie Marie.
This exposure had a direct impact: according to Grant, the sales of the three outfits Meghan wore grew dramatically, while the company generally had "a huge amount of press and purchase requests from around the world" . Karen Walker says that the sunglasses and earrings were worn out within 24 hours of wearing the duchess, while pre-orders for the trench were exhausted in a few hours. "The right product, worn by the right person at the right time, always has a positive impact, whether that translates into sales or chatter."
And while there have been many pairs of chic Manolo Blahniks, Philip Treacy hats, Dior claws and glittering jewelery, Meghan also said in a low voice that the style was not necessarily expensive.
On her day in Dubbo, she went to pick up Sadie's boots from J Crew; she chose a cute polka dot summer dress from & Other Stories for her unobtrusive arrival on Fraser Island; and wore a relatively cheap Castañer pair of sneakers during his visit to Bondi Beach.
And, as his argument proves, his most striking accessory is undoubtedly the pasta necklace dipped in golden paint that was offered to him by a young schoolboy from Melbourne. Invaluable.
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