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Vince Pornelos / Brent Co | 19 July 2018 15:06
A new model to take the lead in the passenger car category
Toyota Motor Philippines Corporation has just held the ceremonial of the all-new Toyota Vios at its Santa plant Rosa
Led by TMP President, Satoru Suzuki, and attended by senior Toyota executives and all of their staff at the Toyota Motor Philippines factory, the new Vios was presented to the press and to members of the government for the first time. The launch marks a new chapter in the long history of Toyota's automotive assembly in the Philippines.
"The Vios was introduced to the Philippines in 2003 as a completely built or CBU model that was made in Thailand," said Satoru Suzuki, chairman of the TMP, in his speech. "Since 2007, it has been produced locally here in Santa Rosa." At its introduction, the Vios immediately captured the heart of the Filipinos as a true icon of value and pleasure. "
The all-new Vios is ready to take over to its predecessors as the largest volume model manufactured in the country. The company sold more than 36,000 units of Vios last year. The Vios that it replaces has been in production at Santa Rosa since 2013, which in turn has taken over from the second-generation model that started production in 2007.
With the Vios, Toyota also assembles the company. Innova at the factory. Together, the two models combine for approximately 53,000 units in total; Toyota executives say the factory is capable of up to 55,000 per year.
The Vios handover ceremony took place one day before the official launch, where Toyota will officially announce all the variants and prices of the new model. The ceremony, which included champagne on the cars for luck, was also attended by senior government officials, including DTI secretary Ramon Lopez. Toyota's Vice President, Alfred Ty, was also present to welcome the new model that just started mass production on July 16th.
"The increased production of local vehicles as part of the overall automotive resurgence strategy is one of the most important. ways that Toyota is helping to push this plan, "said Ty in his speech." The participating model of TMP, the all-new Vios, is the reason we are gathered here. "
As Toyota's model has entered the government's CARS program, TMP will need to produce 200,000 model examples over the next six years, which Toyota will need to average approximately 33,000 units of Vios annually to qualify for incentives under the CARS program.
"We are feeling some concern about the current market," Suzuki said at a conference in Washington. He was referring to declining sales within the national auto industry; experts speculate that buyers have advanced their purchases to avoid additional excise taxes that came into effect this year. 19659004] My Besides that, Suzuki has expressed its outlook for the prospects of the Toyota Vios under the CARS program: "Relatively, we are optimistic to reach 200,000 units in 6 years. "
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