Why people are excited about opening an American fast food restaurant in the Philippines

The announcement of the opening of the famous American Shake Shack fast food chain in the Philippines in 2019 is palpable.

In a Facebook post, the fast food chain announced that it would start serving Filipinos in the spring of 2019 or around March, April, or May

It Brand the first stop of the chain when it entered the Southeast Asian market. Shake Shack is known around the world for its great Angus beef burgers, chicken sandwiches, Vienna beef and crinkle fries.

Its popularity could be attributed to various factors, reports Business Insider. They serve gourmet burgers that are considered "100% antibiotic free".

It was also called "anti-chain chain (fast food)" by the New York Times because of its apparent orientation QSR Magazine adds: "Shake Shack has eliminated the idea that fast food had to be precooked or even prepared quickly in favor of quality ingredients and customer experience. "[19659008] How American food made its way to the Philippine coasts

The fascination of Filipinos for the American food dates back to the arrival of Americans in 1989 after Spanish colonization. Army soldiers brought goods such as mayonnaise, hot dogs, hamburgers and apple pies when they settled in military bases

They also introduced the concept fast food chains. "With the Joes (the Americans) came the cans, a necessity in wartime, they introduced us to the convenience food, which was important at that time: pressurized cooking, freezing, pre-cooking, canning.

Practices were used to cook different types of fast food in American establishments: a woman cook preparing food to serve American soldiers (US Department of Defense / Sergeant First Class Army Michael J Carden)

Western fast foods such as hamburgers, fries, sandwiches, steaks and ice cream soon became popular among Filipinos, and around the 1900s Filipinos started eating breakfast cereals. in addition to the usual pan de sal, which grew rapidly in affinity with American food. which incorporated Western ingredients

. An example of this is the way condensed and evaporated milk has replaced the buffalo milk that was traditionally used by Filipinos to create desserts like the flan.

With the arrival of fast food chains, Filipinos expanded their palate to the variety of meals offered by other cultures

. This is evident in a study published by Nielsen in 2014, where Filipinos were discovered.

According to the study, 25% of Filipinos eat in fast food chains at least once a week. Before that, in 2013, only 14% ate in these establishments. – with additional research by Jasmine Salanga