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Earlier this week, Google released a new "Phone X" ad highlighting AR navigation on the Pixel 3a versus Apple Maps. One of the flaws of the advertisement was the possible availability of Google Maps AR on iOS. Google has apparently responded to this gap with new ads today.
In the past 24 hours, we've spotted two ads showing how all of Google's key services are also available on iOS. Everything from photo assistants to G Suite is present on iPhones and iPads with near parity. Sometimes Google apps on iOS are better, as evidenced by the quick change of account in Gmail.
When Google announced AR navigation on Pixel 3a earlier this week, it was warned that augmented reality directions were already tested in Google Maps for iOS. Given its popularity compared to Apple Maps, Google would be silly to keep this feature exclusive to Android.
On the other hand, Night Sight is not open to this criticism. It is an exclusive hardware feature of Pixel derived from an integrated software stack that can not be replicated on an iPhone.
Google's response to this question comes in the form of several banners that we have spotted today that show how Wizard is integrated rather than just a simple application on the home screen. In the case of Pixel 3a, you can access it via Active Edge compression or the keyword "Hey Google".
Similarly, the launch of Google Lens is fast, while the backup on Google Photos can be activated quickly. Another benefit is that new features often launch first on Pixel, with AR navigation now available for all Google phones.
Made by Google from the beginning, this deep integration of AI, software and hardware is the reason for its development. Meanwhile, "a Google" versus "Google" is a pretty catchy and fast replica, the cheaper pricing is also one of the highlights of this style of advertising.
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