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As part of new environmental efforts announced on Tuesday, Apple said it would reduce the material used in packaging the iPhone 13 by removing the outer plastic wrap that typically holds the device in its box.
Apple’s new packaging process has apparently been revealed before wide availability in an image posted on Twitter by the “DuanRui” leaker on Thursday.
The photo shows an iPhone 13 package sealed with a sticker that incorporates a pull tab to keep the box secure until it’s ready to be opened. It appears that the protective label attaches to an inner section of the top of the box and to the outer area of the bottom of the box.
This solution effectively keeps the box tightly closed during transport and acts as a tamper-evident seal.
Apple has applied a similar tear-off system to its proprietary accessories for years, with plastic stickers appearing first on small items like cables and later on Apple Watch bands. Paper-based labels like the one used on iPhone 13 packaging are typically reserved for larger accessories with rigid two-piece boxes.
According to Apple, abandoning the plastic wrap will prevent 600 tons of waste, presumably over the life of the device. The company has committed to removing plastic from its packaging by 2025.
Apple highlights other eco-friendly aspects of the iPhone 13 on its website, noting that the handset uses 100% recycled rare earth elements in magnets, 100% recycled tin in soldering of its main logic board and battery management unit, 100% recycled gold in the plating of the main logic board and camera wire, and recycled plastic water bottles for the material dielectric that makes up the antenna lines of the iPhone.
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