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Electronic Arts (NASDAQ: EA) may have had a tough quarter, but it's back up again. This is mainly due to the release of Apex Legends from Respawn Entertainment, but the launch of Anthem tomorrow also looks like a potential factor.
Piper Jaffray analysts today released an updated analysis, bringing their target price for the EA stock to $ 111, in part based on their own research concerning BioWare's RPG Action, which would have revealed a "surprisingly high" buying intention in the surveys.
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Anthem will be fully launched on 2/22 and we remain optimistic, despite EA's recent challenges with non-sporting titles. Our survey of more than 600 players indicates a surprisingly high level of purchase intent for Anthem. The combined results of our survey show that more than 25% of the current owners of consoles intend to buy Anthem. For comparison, when we conducted a similar survey for Call of Duty: Black Ops 3 of Activision in September-15, this one showed a 40% purchase intent for this title (a game which then sold 23 to 24 million units when it was launched.). It is clear that 25% of active console owners will not actually buy Anthem, but we are encouraged by the high level of interest. In fact, we were so surprised when we conducted a first survey at the end of January, which revealed a 22% purchase intention, that we did a second (smaller) survey on 2/11 to to make sure our initial results were not wrong. the second survey actually showed a higher intention (35% purchase intention for the second survey – for a combined purchase intention between the two surveys of 25%). In addition, YouTube's trailer views are another indicator of player interest. Currently, EA trailers for Anthem in the YouTube trailer have a ratio of 17 taste for 1, which, for comparison, is comparable to that of Call of Duty: Black Ops 4 or superior, like Destiny (the original version). and the last two complete versions of Assassin's Creed.
Piper Jaffray had previously modeled 4.5 million units for Anthem. Today, an estimated five million units are sold by the end of March (which ends fiscal year 2019 for EA), while increasing units of the Estimated catalog of the game of one million during fiscal year 2020 and half a million in 2021. Therefore, they also provide a slightly higher contribution (of $ 10 million) to revenues live publisher services for the 2020 and 2021 financial years.
Meanwhile, Anthem has already received its Day One patch as BioWare developers hosted a live feed yesterday, during which they answered a number of community questions. A detailed roadmap for the next three months of updates, which should coincide with Act 1: Echoes of Reality, is expected to be released next week.
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