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We don’t know how much HBO Max’s Wonder Woman 1984 made do with his own outing on Christmas Day. WarnerMedia has not released viewer data and will not reveal subscriber data until it provides revenue information next week. However, the release was popular enough to help Warner speed up the sequel.
Soul clearly had a number of factors in its favor. It’s a children’s movie (a movie with a strong adult appeal, too) released during the holiday season when pretty much everyone is stuck at home. And unlike Mulan, you didn’t have to pay extra to watch right away. There was a large potential audience that Disney might not have again.
Even so, it’s an important win for Disney. This shows that the company’s blockbuster films can attract large audiences through Disney +. It’s vital when the media giant focuses on streaming. It’s also a crucial boost at a time when Disney + still has relatively few high-profile exclusives, with WandaVision only now reach the service. The question is whether newcomers who have subscribed to Soul will stick around for the long haul.
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