The pizza chain announced a new pickup window on Tuesday called “The Hut Lane,” which it says offers “convenience and speed without customers ever having to park their cars.” Customers can pick up orders placed through the Pizza Hut app, restaurant website and phone number via the new route.
Pizza Hut developed the Hut Lanes due to the change in consumer behavior during the pandemic, the company said. Pizza Hut has expanded the means for customers to collect their pizzas while limiting human contact. For example, it was the first national pizza chain to offer touchless curbside pickup.
The redesigned window is part of the brand’s long-term strategy to modernize through digital control and an improved customer experience. Sidewalk contactless pickup and delivery will remain available at locations without the new lane.