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"Please understand" Nintendo replaces its controversial program of creators with new guidelines



Nintendo IMG Creator Program

Nintendo has revealed it will close its controversial program of creators at the end of this year. The program website will also be closed on March 20, 2019.

The program is being replaced with new guidelines to help creators more easily monetize their Nintendo videos. In addition, they will no longer have to submit their content to the NCP. These new guidelines have been uploaded to the Japanese website. Nintendo also included a short message reminding the need for content creators to adhere to a few basic rules:

We are humiliated every day by your loyalty and passion for Nintendo's games, characters and worlds, and by the respect you want to be able to express creatively by sharing your own original videos and images with the help of content of our games.

As long as you follow some basic rules, we will not object to your use of game sequences and / or screenshots captured from games for which Nintendo owns the copyright ("Nintendo Game Content") in the content you create for proper sharing of videos and images of sites.

Here are the exact guidelines:

  • You can monetize your videos and channels using the monetization methods specified separately by Nintendo. Other forms of monetization of our intellectual property for commercial purposes are not permitted.
  • We encourage you to create videos that include your creative contribution and comments. Videos and images that contain simple copies of Nintendo game content without creative input or comment are prohibited. However, you can publish game videos and screen shots using Nintendo system features, such as the Nintendo Switch capture button, without further input or comment.
  • You may only use Nintendo's officially published game content or Nintendo officially published promotional material (for example, product trailers or Nintendo Direct products).
  • If you want to use the intellectual property of a third party, you must obtain the necessary permissions from third parties.
  • You are not allowed to indicate or declare that your videos are officially affiliated with or sponsored by Nintendo.
  • We reserve the right to remove any content that we deem to be illegal, infringing, inappropriate or not in accordance with these guidelines.

Below this list was a short message explaining how the guidelines would be updated as needed:

Please understand that we will not be able to respond to individual inquiries regarding these guidelines. In addition, we may update these guidelines from time to time, so please refer to the latest version before sharing your content.

You can also read an FAQ that helps clarify these new guidelines. We can only hope that the relationship between Nintendo and the content creators will improve from that moment on.

What do you think of these new rules? Tell us below.


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