Plex associates with Warner Bros. to switch to free streaming with ad support – Deadline



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Plex has signed an agreement with Warner Bros. Domestic Television Distribution that will help it expand to free streaming and funded by advertising.

Founded almost 10 years ago, Plex began by trying to streamline the entertainment experience across multiple digital platforms. Its application features live, live TV, sports information, podcasts, webcasts, news, and more than 60 million streaming music tracks from Tidal, part of which is owned by rapper Jay. -Z.

The advertising-funded Plex film and television component is expected to launch later this year. No specific titles have been included in the launch announcement.

Of course, Warner Bros. is a leading internal provider of HBO Max, the future subscription streaming store of parent company WarnerMedia. friends and other brand titles are expected to come out of Netflix and will be featured on HBO Max, which is scheduled to launch next spring.

In addition to friends, the distributor manages off-grid broadcasts as The Big Bang Theory, Two and a half men and 2 broken girls, as well as first-run series of Telepictures, such as The Ellen DeGeneres show and TMZ. Under the Warner Tent, you'll also find selected titles from HBO Independent Productions and the Lorimar Television Library, as well as current and library materials from Warner Bros.

Free, ad-supported streaming has become a booming industry after years at the margins. YouTube is migrating to the AVOD format and has raised its payment schedule in a promotion of its original series. In April, NBCUniversal will launch a major commercial-funded entry featuring classics such as Office. Earlier this year, Sony restarted Crackle as part of a joint venture with Chicken Soup for Soul Entertainment and Pluto TV was bought by $ 340 million by Viacom. Tubi TV now has 20 million monthly active users of its free and on-demand service.

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