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Before coming to Engadget, I worked as an associate editor for The Pokémon Company for five years. It was always a little weird trying to explain what I was doing at the time, because I would always get “oh, is that still there, I thought it was just a fad” comments, and I should explain that no it’s was always a thing.
Now, over a decade since I left the company, we’re here on the eve of Pokémon’s 25th anniversary; the first two games, Pocket Monsters Red and Green, released in Japan on February 27, 1996. And we at Engadget decided to take a look at this enduring phenomenon and exactly what makes it so popular with children and adults who grew up with the franchise. It’s a combination of good timing, great game mechanics, luck, and of course, highly marketable characters like Pikachu. *
* Which just happens to be # 25 in the National Pokédex, which in itself is a coincidence for this anniversary year. Yes, I just realized it and it blew me away.
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