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A new campaign under the slogan "100 years of Poland" will be implemented on all Grupa Onet-RAS Polska owned sites for the coming months. His main idea is patriotism understood as the ability to find a common language above divisions. Onet acts as a media open to dialogue, connecting people with different points of view and promoting common values for all Poles.
– We have recognized that the anniversary of 100 years of Polish independence is a unique moment to highlight what unites us. We want to recall the most important moments of the last century and highlight the contribution of Poles to the history and culture of Europe. Our national achievements are what should unite us independently of worldview, just as Dąbrowski Mazurka connects us. – says Olga Korolec, marketing director of Grupa Onet-Ras Polska
Mazurek Dąbrowskiego is a common denominator for all Poles. His role in the construction of social ties is underlined by Wojciech Smarzowski's "Connect us to HYMN" spot, shot for the needs of the campaign. Representatives of various age groups and social groups, representing different points of view, sing the hymn of the Republic of Poland. The important characters of the story are children who – without prejudice and open to cooperation – start singing together.
– This campaign promotes great values - freedom and unity, which is particularly important for me and my team. We invited Wojtek Smarzowski to cooperate with us, who is a good observer and critic of the Polish reality and its demons. In the project, we combined the advertising formula with feature and reporting – says Rafał Baran, head of the FCB Bridge2fun hybrid agency.
The spot was made in 4 versions: 15 ", 30", 45 "and in the directorial version.It is accompanied by an 8" sponsorship display panel with Bartosz's statement Węglarczyk, director of the Onet program. The spot will be broadcast on Onet and TV (TVN Group, Stopklatka, Polsat, AXN, 4Fun TV), and its audio version will be broadcast on the antennas of radio stations.
Spot "We are connected by HYMN" are part of the activities planned the next months. All Onet-RAS media will cover topics related to the last century, and Onet will publish at least one new article on the theme of the campaign every day. All actions will be performed under the common slogan "100 years of Poland" and will be marked with the jubilee version of the Onet logo
Editorial activities will support the campaign on radio, television, cinemas and digital media on services Onet. It will be accompanied by non-standard promotional campaigns – among other paintings in Warsaw, Krakow and Gdańsk, wifi discounts and LED screens in airports, train stations and in the subway, as well as communication in social media with a hashtag # 100latPolsko
Campaign prepared by the marketing department and the creative department of Grupa Onet-RAS Polska. The Bridge2fun agency is responsible for the creative concept and its implementation on all media. The campaign media was bought by the Starcom press house. The campaign will be crowned in the foreign media, scheduled for November 11.
See also:
Spring schedule of Onet. New programs and stars
The success of the New York application of Onet!
Press Releases
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