Burberry collection for destruction – Trade

Reason? He can not reduce prices, and has problems with selling at traditionally high prices . Burberry does not hide this tactic, he informs in the annual report. And this is not a novelty, on the contrary such a strategy for years and the value of the damaged clothes and accessories of this brand continues to grow from year to year. In 2017, it was 26.9 million pounds ($ 32 million), and a year earlier, 18.8 million pounds. This proves that an attempt to repair a company Burberry made by the general manager, Marco Gobbetti and designer Riccardo Tisci will abound in drastic measures. Although the destruction of clothing and accessories is not fully accepted by investors who, at the last AGM, have asked if it would be better to give the chance to buy the collection rather than to destroy it, poisoning the environment. John Peace, the outgoing president of Burberry, assured shareholders that "the decision to destroy the collection was taken with a heavy heart", while Vice President of Finance, Julie Brown, admitted that In turn, Gobetti revealed that leather goods, especially clothes, had already been entrusted to Elvis & Kresse, specializing in the recycling of new clothes for an even newer garment

] For the moment, Burberry expects a new president who would have an idea to refresh the brand: what is on the most famous manufacturer's plate holder in history is even more eager to buy even the Chinese, who are still the main customers of fashion houses world. 2018 of 3 percent, while in the case of other luxury brands, this increase was double-digit [19659006] Shareholders expect that the brand will attract Marco Gobetti, who restored the splendor from Givenchy and Céline. He brought to the Riccardo Tisci team the idea just for Givenchy that this fashion house should also wear sportswear. Her first collection for Burberry will be presented at London Fashion Week in September. Tisci replaced as lead designer Cristopher Bailey, whose clothes are destroyed. Bailey had been at the helm of Burberry designers for 17 years, but he recently struggled to convince the marketplace that Burberry should be a brand with big, exclusive ambitions, while the Americans insisted that all that was exposed was immediately sold. As revealed by Julie Brown, Burberry will now surprise consumers with new collections in the middle of the season.

Burberry sales are not satisfactory not only in Asia, but also in Europe, as tourists spend money elsewhere. The British have their own stores. But that did not bring the expected growth impulse either. The turnover increases by 2% in the United States, but LVMH records 13% at the same time. increase, and Gucci 25 percent. Now, in addition to the collection being prepared, Gobetti has also expanded the range of accessories. Burberry bought a bag factory in Italy, wants to use more leather products, which currently have 40 percent. sell and get away from producing polo shirts and men's shirts, often overestimated, especially in American stores. Whatever the case may be, as part of this strategy, many Burberry stores in the shopping centers have been closed, as the British also want to strengthen their flagship position in the supply – iconic tassels, which cost 2 thousand.

Tisci has already told the market how he sees the brand in the future when he is preparing a spring advertising campaign. He then announced his collaboration with Vivianne Westwood, and Beyoncé is dressed quite extravagantly, as for the brand, for his July performance at the Louvre in Paris.