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Burberry – a British brand known mainly for its characteristic plaid pattern – only this year will destroy its products worth $ 38 million
The company, according to Rzeczpospolita, can not lower prices and its products do not sell to traditionally high prices. Burberry has destroyed unsold products for years: in 2017, the value of the damaged goods rose to 26.9 million pounds ($ 32 million) and 18.8 million pounds the previous year [19659003] See: A third of Poles buys using a smartphone. The shopping app replaces the seller
This proves that the attempt to repair the Burberry business, which was made by CEO Marco Gobbetti and designer Riccardo Tisci, will be full of drastic measures. Although the destruction of clothing and accessories is not fully accepted by investors who, during the last Aghag, wondered whether it would be better to buy the collection, to exchange it , to poison the environment – we read in "Rzeczpospolita"
Peace, the outgoing president of Burberry, assured shareholders that "the decision to destroy the collection was taken with a heavy heart," while Vice President Julie Brown admitted that Coty cosmetics was also destroyed. leather goods, especially clothing, has already been entrusted to Elvis & Kresse, which specializes in the recycling of new clothing.
For the moment, Burberry is expecting a new president who will restore all its splendor: what is on the hangers of the producer of the most famous plate they are still less willingly bought by the Chinese who are still the main ones customers of fashion houses of the world. Burberry sales in China rose 3% in the second quarter of 2018, while for other luxury brands, the increase was double-digit.
Burberry wants to expand the range of accessories. The brand bought a bag factory in Italy, wants to use more leather products, which currently have 40 percent. sell and get away from producing polo shirts and men's shirts, often overestimated, especially in American stores. Many Burberry stores in the shopping centers have been closed. The British want to strengthen their flagship position – emblematic trenches, which cost 2 thousand each. dollars per unit.
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