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As part of the Do You The Dumplings and Mary Komasa campaign, they prepared a special song together. Komasa will sing exceptionally in Polish. The artist lives in Berlin every day. The premiere of the song and video "I am a woman" took place on July 26th. The director of the clip is Piotr Matejkowski
The text of the song was written by Jacek Cygan, the music was composed by Wojciech Olszak. The musician Ania Bielawska and gymnast Dominika Zatorska played in the video clip. The clip shows the story of two sisters who, in different situations during the day, support each other in achieving their goals. To you in this story is also shown as the motto of supporting women fighting for their place in the world.
– Do You is a manifesto for all women that encourages them to be self, not yielding to imposed standards, doing only things for themselves , regardless of how they perceive this environment – description of the action
Apart from the song and video, a special photo shoot of Paweł Fabjański was prepared. In addition, Puma has prepared a limited edition of t-shirts with reverse mirrors Do You, so that his message can only be read by looking in the mirror. The treatment is to emphasize that Puma encourages women and courage and independence. The typography of the design was designed by Zuzanna Rogatta.
The top and the agency is responsible for the implementation and creation of the whole concept of activation. He is also responsible for creating a communication plan, the selection and involvement of the artists, the co-production of the song, the music video and the photo shoot. The following movie is responsible for producing the music video and the photo shoot. Blue 449 is involved in media buying, Aliganza is responsible for organizing the event, influencing influencers, and media and public relations support.
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