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A small Bluetooth sensor stitched into the clothing of the Tommy Jeans Xplore series has a wireless communication with a special application for iOS smartphones. The more often we put on donated clothes, the more points we get in our account. We can then redeem them for discounts when you buy more products. Tommy Hilfiger offers a series of rewards for loyalty, for example gift cards
Obviously, the manufacturer wants to create a network of brand ambassadors, and the use of modern technologies will allow them to follow their real involvement. Obviously, questions about confidentiality arise immediately.
It is unclear how much data the sensor and the application will send, and also what the user can do with them. Apart from the mention of encryption and anonymisation, we do not know much more. In most cases, the opinions of technological services do not leave the manufacturer of dry wire
. Read this: Ivanka Trump closes her clothing companies. The boycott of his products has proven effective
For now, the Tommy Jeans Xplore collection is only available in the United States. It includes t-shirts, jackets, caps and bags ranging from US $ 29 to US $ 99.
Unlike Levis, whose cooperation with Google was to bring smart clothes to support electronic communication, Tommy Hilfiger's revolution is unlikely. Pokae, however, how easily it will change us in billboards
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