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In the list of countries where cheap Russian Svetofor would like to operate under the banner Mother, it covers not only Poland but also Azerbaijan Romanians and Germany . In the second country, the first stores – in Snagov and Brasov – were opened in September. It is in Romania that the expansion will be the fastest, in the space of two years, there will be at least 100 premises of an area of about 1000 m2 [19659003] According to the portal "Commercial Messages", still in 2018. Svetofor plans to open in Poland under the name Mere 8 stores, mainly in the southern part of the country. In the end, we refer to 105 stores mainly in large and medium-sized cities Recruitment to selected locations can begin as soon as possible. Similar information is also available on Mere makeshift's website.
Sie wants to compete mainly for the prices – these reach 20 percent. niches about d of the market. Goods, generally of inferior quality, mainly food, are sold directly from "pallets". Rigid costs and minimum margin? It is interesting to see if this model will show Russians in Poland, especially on a much smaller scale than for example Biedronka (already more than 2800 stores), Lidl (more of 600) or Net (with nearly 370 stores)
In addition, Paweł Musia, quoted by "Wiadomości Handlowe", was a concern of the supervisory board of the Russian network X5 Retail. Musia is of the opinion that the competition in the retail market in Poland is much greater than in Russia, and that Poles apart from low prices also expect convenience and quality, which Mere stores can not not offer them
in Russia, but also in Kazakhstan, Belarus and China. The first store was opened in 2009. There is little information about the network – it is headquartered in Krasnoyarsk, Siberia, its owner is the guard family Sznajderw
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