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The Advertising Commission has been denounced by Biedronka. Specifically, for documents on stuffed animals and the loyalty program "Ganymeeper & # 39; s Gang". According to the person who has complaint of the term "gang", the network can take children on the wrong track.
– As we know, Gang is an organized criminal group, by the group of words "Godz Chodziez", we accustom children to crime and we show that there is nothing wrong with the groups criminals – this is written in the complaint received by the Advertising Ethics Commission.
Taking care of children is always admirable, but the author of the complaint has not gone a little bit this time around?
However, the company Jeronimo Martins Polska, owner of the Biedronka channel, rejected the complaint, explaining that the "Godz Wołanki" campaign should in no way be considered criminal groups.
– Promotional action presents a group of animals – friends who live adventures and play in their natural environment, that is to say in the forest. In no case can it be said that Action Heroes must identify with members of criminal groups or other organized entities whose purpose is a lucrative activity based on criminal activities – this corresponds to a complaint.
In the end, the Advertising Ethics Committee accepted the arguments of Jeronimo Martins Polska and dismissed the complaint as unfounded.
Scandal! We pay more than Germany. For the same products!
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