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Burda Media Polska has decided to close the Polish edition of the luxury magazine "InStyle", released under license from the US company Meredith Corporation for 10 years. The last issue will go to the newsstands on December 10th.
– The publishing license of InStyle magazine in Poland is coming to an end. We resigned from his later show. We want to focus on the development of our other brands way of life how "She". "charm" and "gala"as well as their websitessocial media, newsletters, special and Internet editions and related events to continuously support the development of our products at 360 degrees – explains Alexander Sorg, CEO of Burda Media Polska, quoted in the statement.
"InStyle Polska" entered the market in 2008 as a a magazine showing fashion through the prism of the stars. But now, the title does not stand out from the market, because many magazines in the category of people or websites contain similar content.
The monthly also posted sales results of worse and worse. Data from the Press Distribution Control Association shows that in the first half of 2018 average total sales "InStyle Poland" it stood at 19,1 thousand copies. And in 2016, the title was more than twice better.
The magazine "InStyle" was created in the United States in 1994 and then began to reach other countries. It should be added that the British company Time Inc. has decided to closure of the paper magazine in 2016 (she has been there since 2001).
"Hot Fashion", "Shape" and "Well" disappeared from the market
"InStyle" is another women's magazine that disappears from the Polish market this year. Marquard Media Polska has closed in September a month shoppingowy "hot fashion"and in October – letter "form". In June however Bauer Publisher after a few months suspended the publication of the magazine "Well". whose creative editor was Dorota Wellman.
At the same time, new luxury titles are created all the time. In February, the Polish edition of "Vogue" was launched on the market by Visteria, owned by Katarzyna Kulczyk. After five issues, the average sale of "Vogue Polska" was more than $ 82,000. copies.
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