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The oil company PKN Orlen has become the official partner of Williams, the Formula One team. Robert Kubica will be the driver of the British team during the 2019 season. The cooperation with Williams will cost PKN Orlen about 100 million zlotys. The logo of the group must be visible, among other things on cars.
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Polski Koncern Naftowy Orlen will sponsor the return of Robert Kubica to the race tracks. The Orlen logo will be on the attire of all players and cars of the Williams team. It will be placed on the rear spoiler, on the "nose" of the vehicle, on the intake system and on each of the mirrors.
– The cooperation between PKN Orlen and Williams Martini Racing opens a new chapter in the history of motorsport in Poland, but also in building the global reach of our brand – said PKN Orlen President Daniel Obajtek, quoted in the press release of the company.
At the same time, he recalled, the Orlen Group currently owns assets in five countries in Europe and North America and its products are available in more than 90 countries around the world. – Taking care to build an international position, we are also looking for global communication channels – stressed Obajtek.
The President of PKN Orlen expressed his belief that "participation in Formula One racing is one of the most effective ways to promote the brand through sports sponsorship". – It is not unimportant for us that Williams' car is occupied by Robert Kubica, the only Pole in history that we want to accompany when he returns to the summit – added Obajtek.
We are proud to announce that PKN ORLEN has become the official partner of the team. @WilliamsRacing na sezon 2019 / We are pleased to announce that PKN ORLEN has become an official partner of @WilliamsRacing for the 2019 season pic.twitter.com/5eyi1wXbK2
– ORLEN (@PKN_ORLEN) November 29, 2018
.@PKN_ORLEN he became the official partner of the group @WilliamsRacing! pic.twitter.com/IFp6I19NRi
– Daniel Obajtek (@DanielObajtek) November 29, 2018
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PKN Orlen said his logo "would feature on Williams Martini Racing cars, including the rear spoiler, nose, intake system and each of the mirrors." – In addition, the company logo will be visible on the driver's helmet chin, the driver's and mechanic's suit and the team's staff clothes, explained the company.
– We are happy to be linked to a company that feels the spirit of motor sport with which we have a lot in common. Williams Martini Racing is synonymous with advanced technologies, innovations and, most importantly, advanced engineering. We know that for PKN Orlen these values are just as important. We will all be fighting together to reach the highest goals – said Claire Williams, Deputy Director of the Williams Martini Racing Team.
We have a message from Robert Kubica pic.twitter.com/x03UbPqyMM
– ORLEN (@PKN_ORLEN) November 29, 2018
– The cooperation between PKN Orlen and Williams Martini Racing is excellent news. I am looking forward to returning to F1, I am proud to represent Poland on the Formula One track, driving a car bearing the logo of our national group – said Robert Kubica, quoted in the group's statement.
The ORLEN group is present in 5 countries in Europe and North America. Our products are available in more than 90 countries around the world and about 60% of the company's revenues are generated outside Poland. This is what the global map of our product availability looks like. ⬇️⬇️⬇️ pic.twitter.com/0jeq5ZOnrl
– ORLEN (@PKN_ORLEN) November 23, 2018
PKN Orlen is a modern player in the fuel and energy market, the largest company in Central and Eastern Europe, ranked in the prestigious Fortune Global 500, Platts TOP250 or Thompson Reuters TOP100.
The company has modern and integrated assets capable of handling more than 35 million tonnes of different types of oil per year. Retail sales are made through the largest network of nearly 2,800 modern service stations in Poland, Germany, the Czech Republic and Lithuania, the largest in Central and Eastern Europe. The PKN ORLEN offer includes more than 50 high quality products for petrochemicals and refineries, sold in more than 90 countries on 6 continents. 60% of the company's revenues are generated outside the country. Regarding mining activities, Concern has its own oil and gas (2P) base, which at the end of 2017 was about 153 million boe.
In recent years, Orlen is recognized as the most valuable brand in Poland, valued at 4.7 billion zlotys. PKN Orlen is also the only company in the region to be awarded for the fifth time in a row the prestigious title of The Most Ethical Company by the American Ethisphere Institute.
source:
Orlen
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