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Biedronka wants to meet consumers. Before the discount could convince customers that it was taking a while – it's hard to find someone who does not know this chain of stores – the time has come for new challenges and new goals. First, it's about distributing more fresh produce. To meet the next group, increasing sales of fresh ready-to-eat products by 30% is a real challenge. We are waiting for the turn of the case and Biedronka as "take-out restaurants".
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We have increased employment over the past 10 years.
We created 50,000 net jobs. We will continue to develop, perhaps in the next two years, also outside Poland. We will have more and more fresh products and ready meals, becoming more and more a "take away restaurant". At present, 40% of Biedronka's sales are fresh and we want to increase this ratio to 70%. Pedro Soares Dos Santos, President and CEO of Jeronimo Martins Group
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The next challenge is to increase the number of stores – about 150 stores a year in the coming years. This is good information for the job market, opening new stores creates new jobs for several thousand people. Employment in Biedronka enjoys a good reputation – employees immediately have a contract of employment and the minimum wage is about 25% higher than the lowest national minimum wage.
Biedronka – a chain of stores owned by the joint stock company Jerónimo Martins Polska, belonging to the Portuguese consortium Jerónimo Martins. Biedronka generates 65% of JMP's revenues. In terms of number of stores, it is the largest commercial network in Poland.
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