At Orlen Station, not only for fuel and parish in a bull. Spka wants to increase sales of Polish juice



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  Daniel Obajtek uwa
Phot. Money.pl

Daniel Obajtek believes that the campaign will increase the profits of farmers

In the end, several thousand service stations will go to the juice of Polish producers. The decision on the launch of the "Drink Polish juice" campaign by PKN Orlen was announced the same day the government passed bills to support farmers.
– We want to increase the volume of Polish juice sales by 150 per cent. – Daniel Obajtek, President of PKN Orlen, informs. – Today, we have more than 1,700 outlets in Poland and more than 1,000 out of Poland. This will add and ensure that the company does not only win the Polish drinks market. I hope that the Lotos will be scheduled for next year, which will increase the distribution of 700 more.
– We see tremendous potential for the development of retail sales to Polish manufacturers. This is why we are constantly looking for opportunities to expand our offer in this area. In the context of the current difficult situation of Polish fruit producers, increasing the availability and sale of Polish fruit juices is for us an obvious choice and an expression of modern economic patriotism – says Orlen President

The juices that will appear on Orlen will also help to increase the share of domestic products all stores located at service stations. In the end, their percentage is about to drop by 50 to 60%. The action "Drinking Polish Juices" is only the beginning. The next step is to produce regional products that are already appearing in some service stations. – We go in regional beers – adds Obajtek

See how farmers perceive economic patriotism:

In addition to the marketable giant, Wadowicki Maspex, the juice covered by the actions is "artisanal". Produce them in a small and medium business, often with a family tradition. They are: Sadownica brothers, Gr. Juice, Owocowe Smaki and Sad Sandomierski

– Polish consumers are becoming more and more demanding and we will give this advice for this orientation. The study conducted jointly with the center of Kantar shows that 87% Polish consumers prefer products made in Poland – explains the step of Orlen, commercial director Patrycja Klarecka

The campaign, which also supports farmers Polish, was launched on the day of the agricultural offensive in Poland. The ministers decided today to increase aid spending for people affected by the drought and the bill on combating unfair practices of market monopolies. – This action will also help Polish producers to sell their products at an appropriate price – says Daniel Obajtek

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