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The "Your moment of good taste" campaign has been going on since the beginning of this year. In the last edition of June, the characters celebrated their free time.
During the summer part of the campaign, a spot was prepared with influencers: the actress Basia Kurdej-Satan, the journalist Gabi Drzewiecka and the blogger under the pseudonym Modny Tata. The ad shows heroes in everyday situations. However, on the run and in the multitude of tasks, there is also time for themselves and relaxation.
The new scene is accompanied by product samplings in urban areas and outdoor advertising (railway stations, trains, seaside and seasonal resorts) in 40 Polish cities). Communication is complemented by activities in social media and the Internet. The spot is broadcast on television
Mediacom (planning and purchasing), McCann Worldgroup (ATL activities), Fortis Advertising Agency (BTL advertising activities), LiquidThread (digital activities) and Hill + Knowlton Strategies are responsible for the implementation campaign work. (Public Relations Activities)
Fuzetea is a tea drink, which is a combination of tea, fruit, herbs and flowers. On the Polish market, the brand was replaced by Nestea, which was marketed by Coca-Cola
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