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Coca-Cola took off with the second phase of the advertising campaign of the brand Fuzetea. Its main heroes are Basia Kurdej-Satan, Modny Tata and Gabi Drzewiecka, who, in a specially prepared video, encourage the Poles to find only one moment for themselves. The project's communication is supported by a psychologist who explains why a short break is never a waste of time.
Fuzetea took off with the second phase of communication, in which the main influencers reengaged. Actress Basia Kurdej-Satan, blogger Modny Tata and journalist Gabi Drzewiecka, have become the heroes of the video, in which they share their ways of finding a moment for themselves during the busy day. For the needs of the campaign, Coca-Cola has checked if, despite the plethora of tasks, the Poles are able to find at least a few minutes for a moment of relaxation.
The campaign also continues mass sampling. However, this is not the only activity that the brand leads in the urban space. You can see posters of Fuzetea in railway stations, seaside resorts and seasonal shops of more than 40 cities in Poland
– The Fuzetea drink was well received by Polish consumers because it perfectly matches their current needs and expectations. Poles are looking for a moment of peace, and despite the increasing pace of life, they want to slow down and find each other more and more. It is worth noting that during the break, we often take something good to drink, it's a sign for us that our product combines perfectly with the moment of relaxation – adds Barbara Niemczuk, brand manager Fuzetea at Coca-Cola Poland Services. is also accompanied by a 30-second spot Your moment is full of taste available on TV, on fuzetea.pl and on social networks of the brand. Fuzetea is also strongly supported in the media, remaining a decisive leader in media spending in the iced tea category.
Mediacom (media planning and purchasing), McCann Worldgroup (ATL operations), Fortis Advertising Agency (BTL advertising activities) are responsible for the implementation of the LiquidThread campaign and Hill + Knowlton Strategies. public relations).
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