Biedronka and Lidl may have a new competitor. The Russian discount network wants to enter Poland

Svetofor, a Russian discount network from Siberia, is preparing to enter the Polish market. The new competitor of Biedronka and Lidla must operate under the name of Mere, but you will have to wait for the details of this investment. The Russians also plan to expand in Germany and Romania.

Svetofora's plans are announced by the Trade News branch. For now, the company has about 600 stores in Russia, but also operates in Belarus, Kazakhstan and Azerbaijan.

From now on, the company wants to overtake the former republics of the Soviet Union and start expanding into a much more difficult market. The first step is to enter the Romanian market. The first branches will open in September in the cities of Braşov and Snagov in southern Romania. By the end of the year, 16 stores will be launched in this country.

A Russian company to develop on the new Torgservice RM site. According to the information provided to the Romanian daily "Ziarul Financiar", the stores will have an area of ​​800 to 1200 square meters and their radius of action will be 70 percent. is to build food. 20 people will work in a typical shop.

Germany and Poland are planning further developments. However, there are no details for the moment

See also: Discounts are better paid than at the school. Recognized teacher working in the bakery

In the photos posted on Svetofor's website for franchisees, it appears that they are updated versions of the "hard" version, somewhat reminiscent of stores operating in Poland in this category. ]
Inside the Svetofor store (source: svetofor-nsk.ru)

Svetofor owes its success to very low prices, which result in a small margin on the one hand, and assortment consisting of products with the lowest permitted by quality regulations. It is not known if the same pattern of activity will be transferred to the EU markets

svetofor-nsk.ru

As the Trade News say, the Svetofor network belongs to the Sznajder brothers of Krasnoyarsk in Siberia, of whom we know very little, because they care a lot about their private life. They are very similar to Tomasz Biernacki, the owner of the Polish chain of Dino stores.

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