Biedronka DEMORIZES children? The Advertising Ethics Committee voted on the whistleblowing

The advisory commission for advertising ethics publicly denouncing the Biedronka chain of stores was entrusted to a man who accused him of strongly demoralizing young people. The petitioner acknowledged that stores "encourage children to commit crimes" by "using a criminal nomenclature". At the same time, he appealed to the shop-workshop concerning … the hunger gang.

"Gazeta Wrocławska" reached the content of the denunciation addressed to the commission of advertising ethics. While he supported his indignation and the intervention of the citizen himself: The promotion of Biedronka "The Glade Gang" violates accepted principles of ethical standards by encouraging children to commit crimes and by familiarizing them with criminal nomenclature. As we know, Gang is an organized criminal group. By combining the words "Godz Chodziez", we tame children with crime and we show that there is nothing wrong with criminal groups..

Recall that the new group Beehive Gang is an animal mascot living in the Polish forests, very popular with customers of Biedronka. It includes: Lucek, Jerzyk hedgehog, Zosia owl, Borys beaver, Rysio lynx and Zuzia hare.

According to Jeronimo Martins, who runs the Biedronka chain of stores, referring to the allegations: The promotional action features a group of animals – friends who live adventures and play in their natural environment, that is, in the forest. In any case, it can not be said that the heroes of the action must identify with members of criminal groups or other organized entities whose purpose is a lucrative activity based on criminal activities. At no point during the promotional action, does the action refer to the feeling of fear or anxiety that may accompany the actions of these criminal groups..

Finally, the advertising ethics committee did not comply with the citizen's complaint and rejected it. In the team of three members who so decided, it was considered that the advertisement of "The Cute People's Band" did not present content likely to threaten the physical, psychological or moral development of children or of adolescents "(in other words, Article 25 of the Code of Ethics for Advertising, as suggested by the creator of the Charter).

The referees did not take into account the story of the inhabitant of Swidnica, carried away by criminal thoughts because of the band of skiers [ZOBACZ JEGO HISTORIĘ]