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Fig. Bartosz Wawryszuk
The Portuguese already control nearly a quarter of the retail market in Poland.
The introduction of a trade ban on Sunday did not hurt Biedronka, and there are many indications that it was just the opposite. The reduction network owned by Jeronimo Martins in Portugal increased its share of the Polish market by 2 points in the first half. proc.
Experts warned that the introduction of a trade ban until Sunday would not affect large commercial chains with foreign capital and would hurt small family shops, which theoretically have the possibility to negotiate every day of the year.
This pessimistic scenario is gradually confirmed by the facts. Small store owners complain louder than they are losing to giants' promotional campaigns, and the opinion on Sunday's trade ban is being changed even by its previous supporters .
Video: Biedronka at the central station open. The ban on trade does not apply to it
We now have solid data indicating that the most powerful distribution network has significantly increased its turnover at the moment when it is not in place. trade ban entered into force. In the first semi-annual report released Wednesday, Jeronimo Martins says Biedronka has increased its share of the Polish market by 2 points in the first half. proc.
The owner of Biedronka points out that he reacted very quickly to law changes and stepped up advertising and promotional campaigns. "The company has quickly introduced the necessary adjustments in the economic model in a changed legal context due to the introduction of a trade ban every second Sunday of March," reads the report. Jeronimo Martins writes that the first half of the year has been less than six working days.
"Business momentum remained strong and Biedronka increased its market share by 2 percentage points, thus strengthening its position as Polish leader We remind you that at the end of 2017, Biedronka could boast a market share of 22.1% in the Polish market.The most recent data show that the Portuguese control nearly a quarter of the retail market in Poland.
According to the Jeronimo Martins report, the zloty business figure expressed in zlotys increased by 7.5% in the first half, up to PLN 24.78 billion.This is only at the second quarter, from March to June, as its turnover slightly exceeded 12.2 billion zlotys and that it increased by 3.3%.
The Portuguese also boasted that At the end of June the Biedronka network has grown to 2832 stores
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