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Stefan Batory's start-up begins to spend money on investors. He started with the acquisition. Test if it is the right way to grow too abroad.
Just two weeks ago, Booksy, developing the application for
By booking visits to beauty salons, she raised PLN 49 million from investors. the
this turning point in the project that they invested, among others British Fund Piton Capital
and Sebastian Kulczyk, through Manta Ray. The company has now announced
its first acquisition – it took over the Polish pioneer in the segment
online booking services, Lavito.pl service, which appeared on the market
a year before the start of the business of Stefan Batory and Konrad Howard.
Lavito – as revealed by Łukasz Szymak, Managing Director of Booksy
Poland – had a longer reach as a website, Booksy
while he was focusing on mobile users. Locally at once
websites bring together 400,000 unique users, and customers for them
intermediaries make 600,000 monthly reservations. In the structure
Booksy Polska is the second largest market – after
United States (also operates in the United Kingdom and Brazil). the
international scale through its learning applications
however, there are 2.5 million visits to hairdressers or beauticians.
According to information provided by Łukasz Szymak, the teams of both
the companies will be merged, and the founders of Lavito will join Booksy. not
however, the final decision was made as to whether they would be kept on the market
two brands, or only Booksy. Conditions and value are also disclosed
the transactions. For the company, it will become a contribution to
to test whether such a development strategy is from his point of view
beneficial and reasonable to implement also in foreign markets.
– We once observed the acquisition of Polish projects by global projects
players, for example from the meal delivery sector (Pizzaportal bought by
Delivery Hero) or restaurant review (Gastronauci.
Zomato). Today, Polish companies buy foreign competitors. Like this
Go Brainly, who took over OpenStudy and Bask, or the DocPlaner recovery
Spanish Doctoralia.com. Takeovers allow you to quickly take
market or expand the range of its own products. Not all
acquisitions bring the expected results, but give a great chance to jump
business growth – says Radosław Czyrko, managing partner of Tar Heel
Capital Pathfinder.
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