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We learned from unofficial sources that the Media Expert network is waiting for major changes. What exactly? In the lobby, we talk about a name change, including the name and logo changes. This is a surprising message, considering the fact that the brand belongs to the most recognizable group of electronic networks in Poland.
Media Expert is an RTV / AGD network, which today includes 460 electronic markets in nearly 380 Polish cities. It is one of the main players in the sector of the distribution chain. The information on the change of brand can be a big surprise – it is difficult to find substantive reasons to launch such a process.
We asked the spokesperson for the press to explain: "I will inform you of the details in a press release, which will be sent to the editorial staff on 1 December." – the spokesperson of the Media Expert network responded laconically.
What is rebranding?
It is about changing the perception of a brand by modifying the elements by which it communicates with its customers. As part of this change, companies can revolutionize the image, correct the name, logo or other marks. In recent years, we have had the opportunity to observe the rebranding processes of major brands in Poland, whose goal was to open up to modernity, new customers or change the sector.
Will we see the same thing with the brand Media Expert – if the rumors are true – December 1st.
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