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The Coca Cola Company is widely known for its iconic product, Coca-Cola which you can say a lot, but certainly not that it can be part of a healthy and balanced diet. However, the company has dozens of other brands in its portfolio, including AdeZ. It has just hit the Polish market
The suggested price for drinks, which are sold in 800 ml bottles, is PLN 9.99. Beverages do not contain any animal components
AdeZ Beverages picture: Coca-Cola Company
Growing Beverage Market
Customers in Poland Like In Western Europe or the United States, they often pay attention to what they eat healthily. According to experts, the healthy beverage market – although relatively modest – has high growth prospects.
Coca Cola, which implements the strategy " total beverages company ", also wants to be present on this market. The AdeZ brand gives the company a chance to attract people who want to drink healthy beverages, which contain no product.
Drinks AdeZ are produced from plants such as: soybeans, rice, oats, coconut and almonds. They were enriched with minerals and vitamins, and no sugar was added with the exception of those found in fruits and plants (such as stevios glycosides of stevia). Because the target group of the product usually cares not only for itself, but also for the environment, the bottle is 30 percent. made from vegetable raw materials and 100 percent is recyclable (however, we do not know how biodegradable it is).
The introduction of the AdeZ brand on the market is a response to the interest in healthier snacks and the ever-growing trend around the plant diet
– points out the marketing director of Coca-Cola Poland Services Paola Sandoval.
Read also: A new version of Coca-Cola. Without sugar, but with a fiber
Coca-Cola focuses on diversity
Coca-Cola experiments with targeted drinks on various consumer groups. Still within the main brand – recently in Japan, another attempt was made to bring a healthier cola containing fiber to the market. But without sugar.
The company also has a lot of brands that do not increase the pressure on dieters or cardiologists. In Poland you can buy, for example, Cappy juices and drinks, which do not differ from the competition in terms of health impact.
The AdeZ mark was created in Argentina in 1988. [19659017Morawski:"Wearecurrentlydevelopingat5%butitwillnotbepossiblebecausetherearenotenoughpeopleinPoland"
