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– In some local shopping centers, on Sunday, the non-business business figure declined by several tens of percent. – says Andrzej Jackiewicz, director of Costa Coffee Europe. Therefore, the company wants to renegotiate the rents with the owners of the gallery. However, it does not slow down the pace of development – it wants to almost double the number of coffees in our country within five years. It will also use coffee makers supposed to go to offices and supermarkets outside the service stations.
For the past 10 years, chain stores have been permanently included in the landscape of the shopping streets of major Polish cities or shopping centers. Currently, the largest of them on the Vistula River is owned by the British company Whitbread PLC, the company Costa Coffee, existing on the islands since 1971.
In Poland, the company opened on Monday 150 coffee. It is located in Historic location – a new part of the renovated Cedet building in Warsaw (formerly Smyk). Starbucks Competitive and Green Caffe Nero currently have more than 60 locals in our country. Costa's plans in Poland are much bigger.
– Our ambition is to have 280-290 units in five, six years – said Andrzej Jackiewicz, director of Costa Coffee Europe at the conference. This year, four more cafes will be built, but the pace should accelerate early next year. The company still wants to invest in Warsaw, where the competition is the most important. The next cafés will also be built in medium-sized cities, where there is a lot of potential.
– We also look at satellites in big cities, for example, several big cities around larger cities – says Jackiewicz. The creation of a cafe costs several hundred thousand PLN, when the office is being built in an office building, up to a million PLN in a shopping street . The return of the investment takes place after 4-5 years
The cafes in the shopping malls lost on Sunday some of the customers
Jackiewicz revealed what impact on the business of Costa Coffee had also introduced in March of this year. trade restrictions on Sundays. Gastronomy is excluded, but the ban has covered many stores in the malls, and there are about half of the cafes belonging to the chain. – The number of people visiting shopping malls on non-business Sundays is relatively lower – says Jackiewicz.
In the first few Sundays, almost all Costa Coffee coffees operated in shopping centers, currently 50-60%. these premises. The reason is the drop in the business figure these days, which – as revealed by the head of Costa Coffee – in in some places went up to several tens of percent Although there are also places like a cafe in Złote Tarasy in Warsaw, where the decline was small
– We start talking about the level of rent in commercial galleries – revealed Jackiewicz. The company believes that in this situation it is necessary to lower rates, but wants to talk to gallery managers by partner approaches because they combine their business relationships in the long run.
In addition to traditional coffees (modern machines with coffee), which can be found, inter alia, at service stations under the Shell brand. There are currently 300
Andrzej Jackiewicz is responsible for managing the Costa Coffee network in 13 countries
Costa Coffee wants to offer fresh coffee in supermarkets
– For us it's a very important development channel – admits the director of Costa Coffee Europe. Although activity in this segment is difficult, other service station chains, such as PKN Orlen or BP, have implemented their own cafeteria concepts. As a result, the company intends to enter the offices with more chests (there are several for the moment), and also to put these machines in … -super and hypermarkets.
– Soon, in one or two months we will start with one or two tests with large distribution chains – says Jackiewicz. However, it does not disclose the names of companies with which Costa Coffee will cooperate.
Few people know that of Poland Costa Coffee runs a cafeteria in 13 European countries. The Polish company alone operates the 150 coffees mentioned in Poland and 11 in Latvia. In addition, the company oversees 210 cafés in 11 other countries of the Old Continent (from Russia to Portugal), which are managed by franchisees.
– In five and six, we can double the number of our coffees in continental Europe. Among the most promising countries are the Czech Republic, Hungary and Russia.
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