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On Tuesday, Ronaldo left Real Madrid after nine years and went to Juventus for 105 million euros, with whom he probably signed a four – year contract worth of 120 million euros.
Why is Ronaldo's transfer not sensational? Juve?
When in early July 2016 the first reports of alleged transfers appeared – for nearly one hundred million euros – Gonzalo Higuain from the hostile Napoli to Juventus, even the fervent supporters of the "Old Lady "could not believe it. 19659004] "No luck, it is not like Marotta [dyrektora sportowego Juve]", "90 million euros for a 28 year old" There is no option "," It's too good to be true "- it's just a part of the comments collected portal Juvepoland.com, after the first media reports.
And yet, the Argentinian went to the Juventus: Now, after Neymar or Kylian Mbappe's transfers, such a sum may not make any better impression, but then only Ronaldo and Gareth Bale were more expensive footballers, and yet we are talking about Juventus, who – in July 2016 – a record transfer is half this amount 45 million euros were paid by Old Lady in … 2001, when she bought Parma Gigi Buffon.
Giuseppe Marotta and Fabio Paratici , responsible for the transfer policy of the Italian masters, were not crazy at all.They rather download old free masters or sem i-free (eg Andrea Pirlo, Patrice Evra, Andrea Barzagli, etc.), or looking for young talents (Paul Pogba, Kinglsey Coman). It was not a Juve style movement. And yet in Turin they went crazy because they were already the titles of the Italian master. They wanted someone who would lead them to triumph in the Champions League. Even Higuain did not provide them. And that's perhaps why Cristiano Ronaldo is supposed to be so-called
There is nothing to write about the sporting value of Portuguese. Just say that he is the favorite to win his fifth Golden Ball. However, Ronaldo will also increase the club for a different level of marketing and (higher) image. What is the top priority in Turin
"Old Lady"? I think the "New Lady"
Juventus's ambition is to become something other than a mere sports club. Juve wants to be a global brand. In January 2017, the Italians shocked the whole world and changed the ridge of the club
– We did not wake up in the middle of the night and we did not say that we were going to change the ridge of the club. This radical aesthetic movement comes from a well thought out business strategy. We need to increase our influence, like any other club, but we need to know how and where to do it. The new logo will help us become a true global brand and attract the attention of new fans of the world. whole – he explained SportsPro Conference in London, Silvio Vigato, director of the Juventus brand
– Juventus is number one in North America (USA and Mexico), Asia (China and Southeast Asia) and Australia. It is in these distant markets that the Juventus brand must be recognized not only as the king of the Italian ball, but especially as the leader of the Italian entertainment industry. The industry, which 365 days a year provides content, allowing the fan to live unique experiences – writes Rafał Lebiedziński, the author of futblogger.com
One of these commitments was l & # 39; Agreement with Netflix, whose result is the documentary series on Juventus. In Poland, this may not make a good impression, because in the same way, the "Lawyer of the Ball" operated by the Polish Football Federation in the same way, but the series on Juve is a revolutionary project in the world of knives
According to the latest report of KPMG's "Football Club Enterprise Value" (from 1 January 2018), Juventus represents 1.3 billion euros (ninth position in Europe). The value of the club has increased by 7% compared to the 2017 list. This is not the end of the good news. The club 's sales figure for the 2016/17 season has surpassed the 500 million mark (more precisely 562 million euros), an increase of more than 45% over the previous year. result of 2015/16. Net profit is even better – a leap from 4 million euros to 43 million euros (975% increase!) [raport o finansach Juventusu znajdziecie TU]
How will Juventus cover transfer fees? Ronaldo?
Euros were the domain of clubs such as PSG, Barcelona, Manchester United or Manchester City. No Italian club has paid so high contracts
. Juve has a plan. John Elkann, head of investment group Fiat and Exor, and cousin Andrei Agnelli, president of Juve, are here to help. How? Perhaps the Exor fund would partially cover the 33-year salary, counting among other things on a return on the increase in the value of the brand on the stock market. However, changes in stock value have already been observed from the rumors themselves. Three days after the first media reports, they increased the value of Juve's shares by more than 20%!
Ronaldo will likely face the Ferrari, Jeep and Alfa Romero (brands included in Fiat and Exor.)
Ronaldo could also be partially covered by the sale of Higuain to Chelsea for about 60 million euros. The Argentine is the first to "kill".
In addition, the sale of season tickets for the upcoming season has begun. They are more expensive by 30% compared to the 2017/18 season, and a small brick is sold on the occasion of the transfer of jerseys and other club gadgets by Ronaldo. T-shirts can be used to finance any transfer because the club receives a small percentage of the club shirt price
Cristiano contract? Space for Italian real estate
30 million euros a year to receive Ronaldo is an abstract salary against other players Juve Even the stars Currently, most are taken by Higuain and Paulo Dybala. Argentines earn "only" about 7.5 million net euros per season.
Although there is a problem here. Do not the other Juve players ask for a significant increase if the club has created such a salary stack? And on the other hand, for whom to make an exception, not for one of the best pilots in history?
Why did Ronaldo make a reasonable choice?
Ronaldo is a professional model, follows a strictly specialized diet, undergoes many rehabilitation treatments and trains conscientiously, but time will not deceive. He is 33, which is why the Italian league, where the pace of play is slower than in the Primera Division or the Premier League (it was said earlier on the potential return to United), will be perfect for him . It should also be remembered that in Italy, footballers in their thirties are not marginalized or discriminated against. Take the opposite. After all, in the Apennine Peninsula, Filippo Inzaghi, Alessandro Del Piero, Francesco Totti and recently Gianluigi Buffon played almost until the fortieth anniversary. It is in Italy that the king of the shooters had the age of Antonio Di Natale and Luca Toni,
collector of titles
Counting individual and club trophies, Ronaldo in account 72! And yet, during an adventure in Madrid, the Kings in the domestic yard won a little. Just two cups of the country and two championships. The last four seasons of Juventus? Four scudettas and the same number of Italian cups! And they played twice in the final of the Champions League. Maybe they were missing someone like Ronaldo?
Rivalry with Leo Messi
Probably, if not for Messi, Ronaldo would be a worse player. And vice versa. Both are in mutual competition. And if Ronaldo wins against La Liga and Juventus, he will win three top leagues in his resume. That's what Messi will almost certainly not do. And knowing Ronaldo, the rivalry with Messi alone might be enough to change the environment …
Burnout?
Ronaldo is in Real since 2009. After this time, you can feel the burnout, especially if you have won three Champions League in a row. And although he is a hangman of his new club (he has scored ten goals in seven games (!)), He has not become an enemy of Juve fans. The fans of the champions of Italy after his goal won this year in the LM got up and applauded. It may also have influenced Cristiano's decision. Reasonable decision
"LGdS": Cristiano Ronaldo has already spoken to Massimiliano Allegrim, coach of Juventus
Ronaldo will not return to the farewell?
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